If you are planning to promote your upcoming events on social media, it’s about time to come up with a social media plan. Here, we take a look at 9 things that matters to a marketer’s social media plan.
Online forms a big part of what event marketers do nowadays to promote and market their events but the journey often is based on gut-feel. Using a data-driven approach, event marketing could evolve into something very different, and also something very objective to help in the marketing decision-making process.
If you are an event marketer, I believe that you will have some form of online event marketing mechanism happening for your events. But is it working for you? Here, we take a quick look at 5 common reasons why online event marketing is not working for some of the events we’ve seen.