One of the fundamental shifts that is happening in the events industry today is a shift from passive to engaged experiences. This is largely due to the increased use of high-tech tools that enable attendance tracking, personalised check-in, and live interaction at events.
Converting visitors into registrants is a fundamental part of an event planning journey. Once you get people to your event website, you really want them to make that magic click that will get them signed up. So how do you impact registration decisions?
Not only is it a powerful marketing booster, an effective sponsorship can also help turn your shelved event idea into reality. To make this work for your event, you should learn how to do the “golden swap”, creating value for a sponsor in exchange for event support.
Over 50% of event revenue comes from registrations, and this is why the prime focus of any event strategy is getting people through the door. From highly-segmented event campaigns to aggressive social media promotion, it’s all about selling tickets to the target audience.
If you’re in the event-planning industry, you probably know how rewarding corporate event organisation can be. It’s where you can let your imagination run wild. It’s where you can feel like a superhero saving countless employees from mundane office work. It’s where you perform your magic.
When it comes to the world of corporate events, there are countless trends and ideas constantly emerging that one needs to understand and implement in their own event, from event ideas to cutting-edge technologies. However, the one thing that can set your corporate seminar apart is how seamless the entire execution of the event is for the attendees. Going big for your seminar might sound like a great idea for your brand, but if your attendees don’t experience a hassle-free event, then all your planning and effort has been in vain, ultimately making your event an unsuccessful one.
Event organisation is synonymous with multitasking – and I challenge anyone to deny it. Even if you’re one of those people who can’t operate without checklists, you should still always be ready to change your event plan and take on hundreds of new challenges at the very last moment. The reason is that there are always things you just can’t control, from low conversion levels to poor engagement on social media.
If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing.
