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The Latest Event Industry Insights

If you communicate with 10-year-olds on a daily basis, you’ve probably heard the phrase “I want to be an Instagram influencer when I grow up” more than once. You may blame it on social media. You might kick your kids off their devices. Or you might talk the hind legs off a donkey about the importance of a “real job”. This won’t change the fact that the culture of influencing will continue to shape the trends in all industries, including event marketing.

Organising a government event that is not only the talk of the town but the talk of the world could be either your worst nightmare or a knee-trembling opportunity that you can’t miss. For GlobalSign.in and the GEVME team, in particular, the partnership offer that came from the DPRK–USA Summit organisers signified the chance to hit a new milestone, and it served as an important testament to what the company has achieved in the past.

Events are about connecting, and to get people through the door you first have to connect with them through an event website or a promotional campaign. To keep your audience engaged during the event, you will have to foster connections through mobile apps or other onsite tools. These can also be used to capture honest feedback and understand behaviours by connecting with guests through surveys.