Event promotion is an art of its own. Without a solid strategy for attracting public attention, your event will hardly make any buzz, no matter how brilliant it may be. To maximise your event ROI and engage your target audiences, you should first ensure that there will be a vibrant segment of influencers attending the event.
Safety should be a priority throughout any event. In the case of a government event, it should be a top priority. If it’s a government event of global importance like the Trump–Kim meeting, well, you will have to take it to the next level.
If you communicate with 10-year-olds on a daily basis, you’ve probably heard the phrase “I want to be an Instagram influencer when I grow up” more than once. You may blame it on social media. You might kick your kids off their devices. Or you might talk the hind legs off a donkey about the importance of a “real job”. This won’t change the fact that the culture of influencing will continue to shape the trends in all industries, including event marketing.
Organising a government event that is not only the talk of the town but the talk of the world could be either your worst nightmare or a knee-trembling opportunity that you can’t miss. For GlobalSign.in and the GEVME team, in particular, the partnership offer that came from the DPRK–USA Summit organisers signified the chance to hit a new milestone, and it served as an important testament to what the company has achieved in the past.
There is nothing that gladdens an event planner’s heart more than receiving positive feedback. Events are value builders that make the experiences of attendees the key indicator of success. But let’s be realistic here: positive feedback alone doesn’t pay the bills. Without a solid budget, there’s not much of a chance of building a successful experience.
“Business, labor, and political organisations are the top three industries with a demand for event planning,” states Brandon Gaille in his article on event planning statistics. Because politics is all about communication and debate, it makes sense that government is so strongly tied to the industry of meetings and events.
Let’s say you’ve been appointed to run a government event of national importance or a confidential business meeting. In most cases, the first thing you’ll have to think about (after celebrating, of course) is event data protection.
Events are about connecting, and to get people through the door you first have to connect with them through an event website or a promotional campaign. To keep your audience engaged during the event, you will have to foster connections through mobile apps or other onsite tools. These can also be used to capture honest feedback and understand behaviours by connecting with guests through surveys.
