As time goes by, event managers deal with more complex tasks. They need to finish everything on time, especially when working in teams. There’s so much to be done and organized and so little time to do it while the amount of pressure just keeps rising.
If data is the new oil, then there’s a category of data that we are simply wasting at business events. And that’s called Physical Data.
Is it fair to say that physical events are going through an existential crisis?
Here’s what some people are saying:
“Trade shows are a waste of money.”
“We are now at the end of the conference era.”
Sustainability is a key trend at business events these days. We see venues, organisers and suppliers going at length to reduce the carbon footprint of events.
If we look at trade shows (trade fairs or exhibitions, if you prefer) over the past decades, the reality is that not much has changed.
Veemal Gungadin, the co-founder and CEO of GEVME, shares his thoughts and insights on the state of business events. Read more on where we are at right now, what challenges we can expect in the upcoming year, and what will always remain true even for the years ahead.
According to CWT Meetings & Events Future Trends Report, the Sustainable Events, the focus on sustainability in the world of corporate events will only continue to increase. We are staying true to our principal responsibility to be ahead of the trends and provide event technology services and solutions to event professionals which will help them to embed responsible business practices into meetings, conferences, exhibitions, and trade shows.
