Analytics is a gold mine of valuable insights about an event. Whether you want to analyse expectations before the event or tap into post-event feedback, targeted surveys can do the research for you.
While it’s easy to measure the financial impact, event planners don’t always manage to analyse the experiences. The main point of using surveys is to capture the details of how specific event experiences worked, should have worked, or haven’t worked for your audience.
The big question is how do you extract the right insights to make these insights work for your success in the future? Our recommendation is to focus on a specific target at each stage:
- Before the event: Stakeholders’ expectations
- During the event: The level of engagement and first impressions
- After the event: Stakeholders’ overall satisfaction
Based on our experience with event analytics and surveying, we’ve curated the top 15 questions you can utilise in your pre-event, during the event, and post-event survey to get meaningful insights:
As you can imagine, handling a multitude of surveys at three different stages of event organisation is a headache. But guess what—there’s a great cure. The GEVME Survey app has been created to automate survey management through customisable forms and robust reporting analysis. Check it out, and start collecting event intelligence with minimal effort.