Event participants are always hoping to get more bang for their buck, and as event coordinators, we must ensure that they retain event learnings and also satisfy our attendees’ desires. One sure-fire approach to educating attendees is through various trainings: workshops, classes, gatherings, meetings, boards, and, obviously, general sessions. How can you guarantee learnings from an event while offering benefits to both the participants and your event technology brand? Let’s find out!
The methods and reasons to deliver event education
Event attendee education is a powerful tool for promoting the services of educational institutions and attracting new applicants from other industry areas.
The use of event marketing technologies, which can be based on activities carried out in the framework of the educational and extracurricular work of universities as well as other educational establishments, corporations, and governmental organisations, allows you to exert a complex network of influence not only on school graduates but also on their parents, endorsements, business owners, those running start-ups, independent entrepreneurs, opinion leaders, and other audience demographics.
With so many ways to learn these days—blogs, podcasts, webinars, conferences, workshops, exhibitions, concert activities, corporate events, promotions, etc.—why not aim for a unique learning approach and broaden your career-building opportunities in a way that you can only find with GEVME?
The importance of integrating education into your event strategy
Special events and promotions as well as learnings after an event may not only be remembered but can in some cases become news! Goals, communication channels, and the merits of event marketing strategy overlap with education and can provide good examples of events in the framework of marketing policy. Event planners, in this way, not only organise useful and special events and promotions but also make news and educate others by extending their influence in the event industry, thus providing the maximum impact from their event content.
A person can create a certain personal attitude for a brand in different ways, but the most effective way is to give him or her the opportunity to feel it for themselves—to get a real, literal experience of communicating with event participants through the event brand, which can be facilitated by your event marketing strategy.
When you organise event attendee learnings, consider that people remember things better when they experience them on a sensory level. Secondly, as a rule, they “personify” the brand and feel gratitude and a friendly attitude for the experience they contributed. Thirdly, the target group better perceives what the manufacturer offers unobtrusively because people attend special events for education and event marketing, etc., voluntarily and have a sense of making their own choices.
How to take control of your message
One of the best ways to network and learn about the latest trends in education, business, or any other sphere is to attend your own event! The audience is looking for the most articulate event planners, so you should be able to take control of your principal message while providing a full spectrum of educational events to your attendees. Use presentations for this.
A presentation requires you to get a message across to the listeners and will often provide them with priceless advice, a word of wisdom, and real success data. It may, for example, be a brief talk about the positive work of your organisation, your case study discussion, etc. The role of the presenter will be to communicate with the audience and control the presentation, answer any questions, and provide further information that is interesting and relevant to the listeners. How you manage notes and/or illustrations at any speaking event is how you take control of your message, so be articulate!
The importance of helping attendees retain event learning
Event attendee education should be organised in such a way that it allows for attendee during-event and post-event learning. Here you may apply the five ways for optimising sessions, keeping the educational offerings of your events second to none and helping attendees retain learning from events even better.
Gamification elements during the event
Divide your time into work and play. The gamification of learning is another event marketing trend that will help you to achieve positive results faster and provide an opportunity to better engage your learners. Utilise our event management resources to discover more of these useful learning methods.
- Incremental progression system during the event or a separate event session – Challenges and quests: This model applies particularly well to a short-term event session. If a task or question is too easy, the attendees become bored, but if it’s too difficult, they are overwhelmed. The replacement of an answered question with a slightly more difficult one helps to ensure that the attendees are optimally stimulated as their skillset expands.
- Badges: Games regularly consolidate the unmistakable images of accomplishment, named identifications, or termed badges, like ‘level up’, etc. This creates increasingly high objectives for amusement to guarantee that the player is not just centred around a quick task, which might prompt the absence of intrigue once finished.
- Instant feedback: It provides instant feedback on discrete events, but over time and collectively, the responses to this questionnaire also make a statement about the event program’s impact and so much more.
Read more about mechanical gamification and the future of learning from real case studies.
- Leader boards reflect the place of participants in the conditional hierarchy created by the organisers and are based on achievements (badges) or the number of points received. The more points you get, the higher the participant is in the hierarchy. Leader boards are a very powerful gamification mechanism. This begins the process of competition and encourages participants to fight for better results or learn even more.
- Collective responsibility refers to the responsibilities of participants, groups, and communities. It is also a strategic element that fosters team or corporate responsibility amongst learners during the gamified education process.
- Visible status relates to using avatars to make groups or teams stand out, providing personalisation or simply showing an idea or spirit, forming a relationship among learners, helping to retain the knowledge they’ve gained, and making sessions more fun and interesting.
- Quests are often begun during the learning process to warm the audience up and add some emotional excitement to the overall session as these activities can increase audience engagement and results from learning.
This uses the concept of ‘flow sessions’ as well as the speaker’s activities, after which there is time for discussion. Send surveys immediately after each session via your event marketing tools.
Improve Attendee Networking
Create perfect networking opportunities for attendees. Give them access to the video content that is commonly accessible with an additional premium from participants. Event groups normally incorporate these expenses with the cost of a higher-layered participation bundle or as an extra, etc.
Post-session surveys, questionnaires, etc., are the most obvious tactic and the most high impact in terms of effect. They further support timing greatly because the content is divided into timed sessions as well as the speaker’s activities, after which there is time for discussion. Send surveys immediately after each session via your event marketing tools.
Social learning, coaching and mentoring, spaced learning, etc.
Personalised recommendations in early attendee planning, sessions vital for attendees, configuring their conference agenda, using expert speakers, providing learning materials, recording sessions, and suitable places are all guarantees of effective learning at events. Many speakers are experts in their subjects and may be good mentors and coaches.
What does event attendee education mean? Reasons for event education and best practices
Traditionally, event education for attendees may be organised in the form of a seminar, sometimes referred to as a conference, which may be a commercial program where event attendees are provided with useful information or training about a specific topic. However, you may use any format you like to train your attendees.
Best practices to help attendees retain event learnings
With the current pressures of globalisation, increased competition, and the continually accelerating information explosion, the need for employees, customers, and partners to come together to exchange knowledge, gain fresh perspectives, build networks, and nurture relationships has never been greater. That is why attendee learning is very important in the events industry; the best practices of its implementation are as follows:
- Exchange knowledge
- Gain fresh perspectives
- Develop extensive networking,
- Attract of sponsors
- Form and implement information campaigns
- Develop and produce information and promotional products
- Create concepts and scripts for the awards ceremony
- Determine the composition of the jury and work with the jury
- Interact with the nominees
- Organise the awards ceremony, etc.
It is better to hold events for groups of 10 to 50 individuals and frequently use the top affordable venues, like a hotel meeting space or an academic institution, a co-working space, or within an office conference room in house, etc., as this enables the learners to retain their knowledge for a long time and really enjoy the process.
You may also find more best practices from the top attendee education event case studies.
There are a number of successful cases of making improvements to event education, attendee learning, and other large-scale events from all over the world. You can look through these three excellent documents to gain a better understanding of organisation for your own learning sessions.
Ask your participants for a valid reason why they are there for the training sessions, and they’ll likely let you know. The training of any meeting stands out amongst the most dominant reasons that people devote their time, cash, and energy to physically go to an event. That’s why event teams place such importance on getting this aspect of their conferences right based on the world’s best training practices.
Many organisations question whether special events deliver a business impact commensurate with their costs, especially during economic downturns. Traditional events do suffer from high costs, limited audience reach, low flexibility, low attendee interest, and inconsistent outcomes, but that’s why new event education approaches are being implemented with the help of attendee learning to provide the most important content, networking opportunities, and other benefits to learners.
Discover the best methods and practices with GEVME. Feel free to leave your comments below!