Event attendee feedback gives you an opportunity to see your organisation from a fresh angle, to highlight its weak points, and to identify competitive advantages. Feedback from the client is more than free event consulting; it is primarily a guarantee of both the company’s and EO’s growth. That is why everyone should know how to gather feedback from an event in a number of different ways.
Ways to Get Attendee Event Feedback
There are many reasons to collect feedback from event attendees: reputation issues, ROI calculation, competition, statistics, and many others.Each event organiser should know when to ask for feedback, be knowledgeable about feedback types, aware of channels for collecting feedback, etc. The sky’s the limit when it comes to creative event attendee feedback gathering. Here are some ideas that might send you in the right direction.
- Electronic feedback form
Questionnaires are unfairly forgotten, especially paper ones.For many people, however, it’s a way of getting detailed feedback. The main thing is not to include too many annoying questions or else no one will want to take part in the process. A colourful and interesting design of the questionnaire is also important for improving the response for both online and offline event organisation.
Asking attendees specific questions and getting strong feedback on paper has its advantages. It is especially good for small events where the organisers and participants know each other well. Such questionnaires are slightly more personal and are often used in trainings and seminars. You can even distribute paper questionnaires to people at the event.It works according to the following three rules:
- If there are up to 100 participants
- You have carefully chosen and polished the questionnaire form so you are comfortable with processing the results
- The process of filling in the questionnaire is moderated
The process needs to be organised well: allocate time for it in the program, announce how to give feedback after an event and how to fill out the forms, and collect the sheets somewhere near the exit of the hall.
- Feedback through social networks
To encourage participants to tweet or post photos to Instagram with the same event hashtag is a more unobtrusive feedback-gathering tool. However, social networks usually display the strongest extremes: If there is a serious slip-up by the organisers, participants will certainly write about, laugh at it, or complain about it, often more readily than they might share or tweet about something being profound or professionally executed.
- Exit poll
This method makes it possible to know a customer’s opinion about the company immediately after the end of the service process. An exit poll is a very simple and reliable offsite feedback channel. At the exit, for example, or in the parking lot, place a few interviewers with ready-made question scripts from your company. It is quite similar to a questionnaire but is more informal and much more fun.
- Posing as an observer
Allocate at least one day and one worker to take a closer look at the attendees, if you have not done so already. Listen to what people are saying around the event, look at their emotions and reactions, and pay attention to their moods when they come and go. If you focus on this approach, you will most likely gain many useful ideas. Use those insights to your advantage!
- Interactive apps and other tools
Interactive mobile applications for events are perhaps a separate method of how to ask for event feedback. By installing, for example, an iPad photo booth integrated with social media networks, you can motivate participants to not only share photos through Facebook or other social media accounts but also to write their own impressions, etc.
- Post-event survey
Post-event attendee feedback is another type of feedback that can be valuable if utilised properly. There are many ways to collect feedback during the event itself as well as after the event. The only difference here is the purpose of your feedback gathering. When choosing between collecting feedback in one way or another, always ask yourself: What atmosphere do I want to create among the participants, and what am I going to do with the results afterwards?
- Anonymous box
You can even collect feedback in a good old-fashioned way: Using a simple cardboard box with a slit in the top, encourage the attendees to drop in their papers with suggestions, impressions, or complaints in an anonymous form. This is also an interactive element, which is appreciated by some participants who are tired of the abundance of digital communication in the modern world. Such feedback is anonymous and is welcomed by attendees of a certain age and so on.
- GEVME event attendee feedback
Get online event organisation and management software that allows for the managing of events, following up and receiving feedback from event attendees, and so much more, all in one! This single solution can easily substitute for all of the methods mentioned above.
In summary, you determine the purpose, draw up the program of the event, write the checklist, and invite attendees to a convenient place for communication while allowing them networking opportunities and providing them with a feedback channel. Now you are aware of some new and valuable ways to collect feedback from event participants and understand how to get feedback from event attendees via the GEVME online platform.
What are some other ways or event feedback tips you have used to collect feedback from participants at a conference or some other event? Share your insights in the comments below!