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Monday / February 18.

The Latest Event Industry Insights

Guide to Raising Money at Nonprofit Events

There are numerous nonprofit organisations that arrange events and work hard at raising money for nonprofits with the assistance of professional event organisers. With the help of an event organising online platform, they may come up with various ways to make awesome nonprofit events and raise funds from them more successfully.

Possible ways for raising money

 

There are numerous reasons to monetise your nonprofit events: they may open up new opportunities not only for businesses but also for people in difficult situations. Event marketing helps not only to sell and earn, but also to save lives. That is why raising funds for nonprofit organisations may turn out to be a good choice. The best working practice for raising money at non-profit events should definitely be implemented when organising events.

The most effective forms of nonprofit fundraising event planning are fundraising and crowdfunding.

Fundraising seeks to attract financial or information resources to achieve non-commercial goals. It is sometimes enough to talk about the experience of creating and running a fundraising project on your own without a budget to attract publicity and, consequently, some funds to your organisation.

Crowdfunding pursues the same objectives as fundraising but on the Internet via digital channels. It is the collaboration of people (contributors) who voluntarily pool their money or other resources together through the Internet to support the efforts of other people (owners, creators of a startup company, projects) or nonprofit organisations (recipients).

Fundraising events for nonprofit organisations can also serve various purposes: assistance to victims of natural disasters, support from sports fans, support for political campaigns, funding for startup companies and startup projects, small business and private business, the creation of free software and games, profit from joint investments, CSR activities, and much more.

Online personal fundraising channels:

The most commonly used communication channels are:

  • Event organisation websites, landing pages, or apps, which attract funds from outside
  • Social networks: Facebook, Instagram, Twitter
  • Top online crowdfunding websites
  • Email-based campaigns from people who are listened to in society or are potential donors

To obtain a visible effect, it is better to use all available channels; and for greater efficiency, it is better to combine them with offline tools, such as personal offline communication with donors, holding charity events or auctions, etc.

 

Non-profit event planning

The most important thing for organizing an event is having a good idea. However, while planning your event, choose the objective of the event carefully: it is not always possible to combine non-commercial and commercial event elements, marketing, and appropriate hosting. You should choose whether it will be street events that create the name and recognition without any media presence, or holidays, which will be covered only in the corporate press. A lot of money will be collected if you pick activities based on your event concept.

There are many great activities you can use to organise a fundraising event and support your organisation:

  • charity events
  • trade fairs
  • festivals
  • lunches/brunches
  • auctions
  • exhibitions
  • sport competitions
  • flea markets
  • cycling and running
  • carnivals
  • processions
  • proms
  • dancing lessons

Theater performances are another great format for charity events, while garage sales and charity sales are the most simple and affordable activities. They can even be held by beginners. They are a cost-free way to collect small amounts of money for a small project, which is a great opportunity.

Tips for readers

 

If you are going to make a good fundraising event for your non-profit organisation, be it a charity event or something else, follow these useful tips for organising a fundraising event.

Checklist for your event:

  • event planning
  • event marketing
  • event hosting
  • following up

Do not forget to consider all possible details before, during, and after the event. Here are some excellent tips that will help you achieve this:

  • Print booklets and business cards

At any event, you will need to exchange cards and contact information. There should be as many quality business cards as you need. Let everyone take them. Hang posters on the door; it’s likely that you will be highly visible at the event.

  • Take care of technical equipment

Professional sound, microphone, lottery drums, lights etc., depending on your event format, are essential for success.

  • Do not forget the tickets or invitations

Print tickets and send out invitations in advance. Use highly technological registration solutions.

  • Set up boxes for collecting money

These should be set up all over the hall and be easily spotted by the visitors.

  • Invite a photographer

Photographers can give your event more legitimacy. Good pictures will be remembered for a long time.

  • Invite guest stars

You should know in advance those who really want to participate in charity and are already engaged. You should also not be offended by those who will refuse to join you and support your foundation. Pick someone who’s associated with certain funds and fit into your industry area.

  • You will need volunteers

It’s impossible to do everything, so delegate responsibilities! You will need a lot of helpers at the opening. A great number of guests demands attention. All the guests should be talking and interacting. People may be participating for the first time, so they must understand where they are and what is happening. Everyone should be greeted with smiles from well-trained assistants.

Obvious roles at nonprofit events:

  • food court volunteers
  • masters, assistants of masters at master classes
  • volunteers on the lottery (tickets, take-away prizes)
  • volunteers in the photo studio
  • volunteers on handmade gifts

Non-obvious roles:

  • navigators (directing guests around the event)
  • cleaning services (put the site in order during the event and, most importantly, after it)
  • accountants (monitor visitors – this is necessary for further work planning)
  • dressing fairies (hang up and give out clothes from the wardrobe)
  • chronographs (consider how long each section of the program takes, fix time, etc.)
  • “celebrity friends” (pay attention to hosts, moderators, etc.)
  • make things like food, water, halls and singers free

We can ask for these services from those who have it in abundance: food from catering companies, wine from importers, singers from entrepreneurs, etc. All of these features should be available for free to the visitors. Everything that makes up a charity event should be free of charge. Therefore, however much you collect during the event, it will be a net profit.

Remember: call three hundred people if you want at least a hundred to come. Pay attention to the main events taking place around the date of your nonprofit event, as they may influence your charity event’s success.

It is necessary to build the event in such a way that there is no dissatisfaction—neither among the guests and attracted persons, nor among the volunteers and other team members. When they realize that you don’t need money but their contribution and services, they will no longer be afraid and, most likely, will help you.

Conclusion

Digital marketing helps not only to sell and earn but also do good things for the world. Thus, successful fundraising events should be well organised with the help of professional assistance. Charity and nonprofit organisations need broad public support. Unfortunately, most people don’t know anything about charitable activities or events.  Furthermore, what they do know is usually not quite true. It is very important to convey true information to as many people as possible, and online channels are the best way to do that!

If you need reliable support and the approval of authorities, as well as timely event organisation and management, the best support at the highest level can be provided by GEVME.

Feel free to contact us and request a demo.

GEVME is the fully integrated platform that makes your event lifecycle happy. With advanced apps for each event management process, the platform helps you craft a custom event toolkit. Request a DEMO to experience the automation of website development, online registration, onsite check-in and related services.

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