For many event organisers, the big question is, how do I know if my event was successful? From ticket sales to website performance, an event has many dimensions that demonstrate where the value lies. The effective measurement of this value is the first step to making your event cost effective and your clients happy.
A few years ago, the owners of a flash sale site, Doggyloot, discovered that there is a correlation between the type of dog and the purchasing behaviour of its owner. To test their theory, Doggyloot decided to start segmenting their existing clients based on the age and size of the dogs that they owned. They asked people to fill in a quick survey, asking them about their dogs’ birthdays and sizes. Based on these insights, Doggyloot built three email lists that began targeting their customers with different messages. What do you think happened? There was a 750% CTR increase.
You’ve more than likely attended a workshop before, although it may have been called something else. The meetings and events industry is buzzing with terms like symposium, conference, workshop, training…we could go on and on. To avoid any confusion, it’s critical to understand that a workshop is any part of an educational program that caters to a specific audience. Logically, a clear objective is the main part of workshop planning.
The rise of online marketplaces over the last few years has transformed the way people experience events. From the first email invitation to the actual onsite check-in, the lion’s share of communication between organiser and attendee is now happening through the use of digital tools. Today, the virtual space is no longer the place where we simply stop by to check our emails once a day or chat with a friend on Facebook. It’s a place where we work, earn money, and buy things.
Even though the current trends of AI, RFID, face recognition, and live streaming are imposing huge pressure on event professionals, it’s fair to say their lives are much easier today. Only a decade ago, an event planner would have to possess a solid knowledge of HTML, CSS, and Photoshop to create a functional event website. The introduction of easy-to-use website builders with pre-made templates changed everything.
Just as nourishing food is a part of a healthy lifestyle, food is also an integral element of a healthy event atmosphere. According to Market Research, event planners are seeing a rise in demand for customised catering both in corporate and household settings. By 2021 the contract catering market is expected to grow at an annual rate of 4%.
The events industry is a fascinating thing. From spectacular awards shows to high-tech conferences, sponsors have a large choice of events that they can invest in, so setting your sponsorship proposal apart from the others is a key to success.
If there’s one type of event that can deliver real business profits for all participants, it’s definitely a vendor show. Bringing salespeople, companies, and organisations together, vendor events are all about targeted connection building. Not only do such events help companies find new leads but they also foster growth within the industry through experience sharing.
