With its strategic location and 5,000 establishments involved in the maritime industry today, Singapore is the perfect locations for marine events. Organized by Reed Exhibitions, Asia Pacific Maritime (APM) is an iconic exhibition and conference that takes place on every even year in Singapore and focuses on the latest innovations in maritime and offshore.
At international trade shows, it’s all about tailoring experiences to the interests of visitors and exhibitors. If you go on a tour through the trade show venues during the annual Consumer Electronics Show (CES), you’ll be astonished by how products and exhibited technologies fit perfectly with the facilities with 2.5 million square feet, four luxurious halls, the best entertainment…the list goes on and on. Where’s the cost saving here, you may ask? Well, there actually is some. In fact, despite going for luxury, organizers still manage to minimize expenses by introducing paid tours for everyone who’s eager to see behind the scenes of a super techy trade fair.
You definitely don’t want to get into a situation where you’ve done the perfect job managing an event, but a single mistake by a vendor ruins it all. Picking an event vendor is like building a loving relationship: you choose a partner who is reliable, caring and eager to stay with you long-term. We’ve put together these working tips for event vendor selection and the types of vendors you’ll have to keep in touch with.
If you’re still trying to run huge conferences using paper and spreadsheets, you’re definitely putting in a lot of effort and are a hero of this century. But you should also know that there is a huge number of automated tools that can help you handle all the details of events much easier and quicker and all for a moderate price.
To DIY or not to DIY? From collecting RSVPs to finding an ideal catering service, corporate event planning is full of challenging responsibilities someone must be ready to tackle. The question is would it be a clever choice to hire an external corporate event planner or do a great job yourself?
One main reason why event marketing is one of the fastest growing fields in the advertising and marketing industry is that event marketing efforts often aren’t easily recognizable by laymen like us. We forget the thinking that hides behind free samples of that “new” cocktail that everyone’s been talking about and sometimes, easily even accepts free t-shirts in exchange for filling out a simple application. I mean, haven’t we all fallen victims to these event marketing efforts at some point? Well, the success of an event is ensured by these very clever marketing strategies. Apart from these, here are 11 more hacks you may adopt to boost your event marketing efforts.
If you attended Tokyo Game Show 2017, you paid $800 for a 10ft x 10ft booth per day. The cost of a same sized booth at The Optical Networking and Communication Conference & Exhibition 2018 was over $4000 for. How come there’s a huge price gap? Let’s explore exhibition pricing tactics.
You often hear a mandatory training session which interrupts your employees’ normal routine called a corporate crime. People don’t like being distracted from their work schedule unless you offer them something truly rewarding. Incorporating training to foster team growth with a long-term perspective is anything but easy. But, you can actually make corporate training into an activity people won’t want to miss. Let’s explore the how-to’s.
