The events industry is a fascinating thing. From spectacular awards shows to high-tech conferences, sponsors have a large choice of events that they can invest in, so setting your sponsorship proposal apart from the others is a key to success.
If there’s one type of event that can deliver real business profits for all participants, it’s definitely a vendor show. Bringing salespeople, companies, and organisations together, vendor events are all about targeted connection building. Not only do such events help companies find new leads but they also foster growth within the industry through experience sharing.
Analytics is a gold mine of valuable insights about an event. Whether you want to analyse expectations before the event or tap into post-event feedback, targeted surveys can do the research for you.
A working event sponsorship is always based on a fair, profit-driven swap. For many event professionals, securing an effective event sponsor means gaining an extra revenue stream. While this is true for the most part, event sponsorships are not only about the numbers. From product promotion to a mission showcase, there’s so much more that a strong sponsorship package might include. The more creative you get, the more measurable benefits you can gain. Our recommendation is to always start your sponsorship hunting from a brainstorm, where you outline the key profits for both you and potential sponsors.
One of the fundamental shifts that is happening in the events industry today is a shift from passive to engaged experiences. This is largely due to the increased use of high-tech tools that enable attendance tracking, personalised check-in, and live interaction at events.
Converting visitors into registrants is a fundamental part of an event planning journey. Once you get people to your event website, you really want them to make that magic click that will get them signed up. So how do you impact registration decisions?
Not only is it a powerful marketing booster, an effective sponsorship can also help turn your shelved event idea into reality. To make this work for your event, you should learn how to do the “golden swap”, creating value for a sponsor in exchange for event support.
Over 50% of event revenue comes from registrations, and this is why the prime focus of any event strategy is getting people through the door. From highly-segmented event campaigns to aggressive social media promotion, it’s all about selling tickets to the target audience.
