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Saturday / March 24.

The Latest Event Industry Insights

We live in a world that’s obsessed with social media, and with many of us regularly logging into our social media accounts, more and more businesses are making the move online in hot pursuit of their target demographic. From building relationships with online users to encouraging clients to get involved with upcoming events and exhibitions, interacting with social network users is one of the most effective low-cost marketing strategies out there. 

Conferences of different sizes require different approaches for the best planning and marketing possible. Event planners have their own strategies to organize events to fit their target attendee size, but they tend to differ across the board. With the help of event planning veteran Ariane Tan, we have come up a tried and tested framework to set the base for all events of all scales. Enter the Event Planner’s Quick Guides to Conferences.

2003 – the year the term ‘flash mob’ was coined by Bill Wasik, a senior editor of Harper’s Magazine. What started out as a social experiment by Wasik has gone on to become one of the most attention-grabbing activities that possesses both the surprise factor and spontaneity. With many flash mob crews and agencies out there available for hire, event planners have included them in the mix of event engagement strategies.

On the fence with your decision to hire flash mobs? Here are? reasons why you should consider bringing a flash mob onboard for your next event.

When it comes to keeping attendees interested in staying the whole course for your events, it can be challenging to hold their attention – much less have them interact with the different components of your event.

As humans, we have been given the five senses that enable us to experience the world in a myriad of ways. It’s really up to you as an event planner to decide how you want to take your attendees on a journey. Let’s take a look at how we can best engage these five senses to both keep attendees interested at your event – and also have them engage the touchpoints to leave them feeling both satisfied and happy.

“The best-laid schemes o’ mice an’ men

Gang aft agley”

A bit of poetry to start the article, for once! Well, just a line from Robert Burns’ 1785 poem “To A Mouse” contains this line which translates to how our best laid plans often go awry. And that is where safety measures come in. Events involve people, and often a huge number of people at that. As an organizer, it is your job to keep all these people safe – after all, they are taking for granted that you are! In this article, we discuss just how to ensure safety at your events.