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Wednesday / September 19.

The Latest Event Industry Insights

We all know that for an event to be successful, you need attendees, and while it is easy to set up a Facebook event and invite everyone you know, having your guests click ‘yes’, ‘no’ or ‘maybe’ isn’t going to translate into actual attendance.

If you are searching up on “how to improve conversion rates on websites”, chances are that you are aware of how important a landing page is to your event, above social media marketing and EDMs.

If you’re responsible for organising a street procession, a public event or street carnival in your town or village, you have a duty to make sure that everyone – from participants to spectators – is safe and secure. A big part of the planning of the event must be focused on security. In this article, we set out some simple procedures that will help you run a safe event.

The MICE industry processes large amounts of personal data daily, be it new people registering as attendees, or professionals who subscribe to your mailing list to get more information. If the personal data is compromised and used without consent, your company is liable for not complying with the 9 main obligations of the Personal Data Protection Act (PDPA) in Singapore.

To help event professionals meet these obligations easily with their events, we have made GEVME 100% compliant with the PDPA. Our clients get a peace of mind when they receive new registrations for their events, and when they engage their attendees through email campaigns.

So how exactly does GEVME comply with the PDPA and make your job easier as an event planner?

Planning an event is certainly no easy task. A number of factors go into setting up a successful event – everything from the venue, date and time, to speeches, orators, and activities. These need to be decided on and organized in a synchronized manner.

However, one significant factor that acts as a bridge between planning an event and making the event successful is the registration process. Indeed, the effectiveness of the registration process determines how many people will actually turn into real attendees at your event.

Here are some best practices and tricks that you can adopt in order to design a seamless registration experience that your visitors will love.

Creating a landing page for events requires a certain amount of effort and a great deal of creativity. With so many event landing pages coming up on the web, it becomes quite challenging to have the best event landing pages for your event.

As such, here you will find some tips and tricks on how to make a great landing page for your event. We have shared some useful event landing page examples that you may adopt as templates to make things a bit easier.

Personal data protection on the internet has always been a concern for many. When customers provide you with their personal details to be subscribed to your mailing list, or simply to download an eBook you’ve written, they aren’t completely sure if you might take advantage of their information.

To set protective measures in place for Singapore, the Personal Data Protection Act (PDPA) was passed by Parliament on 15th October 2012 to address this concern. The main goals of the act:

  1. To govern the use, disclosure, and care of personal data by private organizations
  2. To recognize the rights of individuals to protect their personal data

So what are the obligations for you as a Singapore-based organization to adhere to and provide that vote of confidence in your clientele?

Responsive web design is the buzzword in the design and development community today. Almost every website developer talks about the importance of responsive web design and how it can help businesses boost their profitability.

Quite naturally then, the concept of responsive web design has seeped deeply into the event management profession. Almost every other event website or landing page that you come across is responsive.

So what is responsive web design and why has it become so important in the field of event management?

Creating an event website today may be a lot easier than ever before. With a great number of tools and design templates available online, one can create an event website in a blink of an eye.

However, in order to create an event website, a number of important factors need to be considered if the website is to be effective. Indeed, simply having the tools is not enough. One must know how to use them in the most effective way possible.

So how to create an event website? Below you will find some very useful tips and examples of some great event websites in order to help you create a website for events just as stunning as any other.