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Saturday / March 24.

The Latest Event Industry Insights

If you live or operate a business in a city as I do, then you’ll be fairly familiar with some of the constraints we face as “the urbanized ones”. High population densities mean that most spaces are taken up by housing, commercial buildings or other public services. This in turn leads to high rentals and more barriers to entry for businesses. But before this turns into a socio-economics lecture, let’s get down to discussing a solution you as a business owner or event planner can use. And even if you don’t live in an overpopulated city, the idea of pop-up events can be something that you can benefit greatly from.

Isn’t it a joy living in the 21st century? Despite what your well-meaning baby boomer relatives will insist, there can be no doubt that we are residing in the most technologically advanced moment in history and that offers us a whole range of possibilities for any human activity, including, you’ll be happy to know, event planning. One aspect that has become incredibly easy is the area of virtual conferencing and now business or communications can be conducted across oceans and time zones with the ease of ordering a pizza. In this article, we discuss just how to go about doing it.

Here’s a grim reality: only about 2% of visitors who click on an ad on social media converts. That means the other 98% click away without buying a ticket or RSVPing. One may think then that paid Facebook and social media ads are a lost cause.

That is not the case, though, especially if you retarget that 98%. Retargeting is one of the most underutilized tools, and knowing how to use it just might result in more desirable conversion rates.

There are close to 7 billion people in the world and these amount to more than 6900 spoken languages. With technology the way it is in our contemporary globalized age, it is a near certainty that in your professional career you will have to communicate with someone who does not share your first language. As an event professional, the odds are that you will one day need to organize a multi-lingual event of your own. Here are a few things that you should take note of.