If you live or operate a business in a city as I do, then you’ll be fairly familiar with some of the constraints we face as “the urbanized ones”. High population densities mean that most spaces are taken up by housing, commercial buildings or other public services. This in turn leads to high rentals and more barriers to entry for businesses. But before this turns into a socio-economics lecture, let’s get down to discussing a solution you as a business owner or event planner can use. And even if you don’t live in an overpopulated city, the idea of pop-up events can be something that you can benefit greatly from.