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Sounds like a fairly routine event job to organize a party – prepare the venue, get the food & drinks, pick up the music and DJs, send out the invitations and start welcoming your guests. While it is indeed the same workflow that applies for your small private party, it is not easy and does require a good amount of horned skills to organize an epic party that will have people talking.

In the digital age, data privacy is gaining more and more attention. Many marketing and sales activities have been moved online. Digital crimes and digital terrorism have become a real threat. Recently, Belgian police warned residents not to use the new Facebook reaction buttons due to a privacy concern. To quote the police, “If it appears that you are in good spirits, Facebook will infer that you are receptive and will be able to sell advertising space by explaining to the advertisers that they are more likely in that way that you will react.”

Technology is changing the world every minute, and the event industry is not excluded. One of the trends is robotification, or the process of replacing human tasks with machines. Clearly, technology developments have made our lives better in many ways. We are talking about mobile event apps, online event ticketing, event management software, virtual reality, 3D printing, IoT and so on. Whether you like it or not, new technology products are being made right now when you are reading this post.

Planning an event doesn’t end with the event itself. Instead, it is after the event that you are able to assess its effectiveness, and reap the benefits. These metrics should be determined during the planning phase to facilitate convenient analysis post-event. The goals of every event may differ from one another, so consider what the event strives to achieve. Whether it is sales, publicity, or branding, set your Key Performance Indicators (KPI) such that you are able to measure them in figures. Here are 5 examples of general KPI that you can utilize in measuring the success of your event: