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Tuesday / December 11.

The Latest Event Industry Insights

“The best-laid schemes o’ mice an’ men

Gang aft agley”

A bit of poetry to start the article, for once! Well, just a line from Robert Burns’ 1785 poem “To A Mouse” contains this line which translates to how our best laid plans often go awry. And that is where safety measures come in. Events involve people, and often a huge number of people at that. As an organizer, it is your job to keep all these people safe – after all, they are taking for granted that you are! In this article, we discuss just how to ensure safety at your events.

As I’ve pointed out in a previous article, it is increasingly possible for anyone to hold an event in a non-physical space. With the almost-daily rise of new platforms and technologies, a redefinition of what an “event” is offers a whole range of new opportunities in thinking about events and how to bring groups of people together. For the most part, however, a physical event still has its many, many advantages.

With so much pop psychology and type analyses tests you can take either professionally or simply off the Internet, it can be easy to cast yourself into a certain “type” of person. For the record, I identify as a deep introvert and so find the very nature of today’s topic extremely difficult in real life. So it is time to take a look again at that necessary evil – networking. I suspect that I am not a crazily unique individual and therefore there are many out there who, just like me, fear networking like some sort of social interaction plague. What could be of better help for us, then, than a guide to the sort of questions we can ask to avoid coming across as socially awkward and generally making the whole networking experience a more positive one.

So you’re planning a tech workshop. Where do we begin? Unlike lectures where interactions are largely one-way, tech workshops strive to impart practical skills rather than to inspire and motivate action. Workshops also tend to work with a smaller group of participants due to its discussion and activity-heavy nature, where more attention has to be given to each attendee. Think of tech workshops as a crash course — they mostly range from half a day to two or three days, and you have the limited amount of time to equip your attendees with the basic understanding and technical skills you are presenting.

It shouldn’t come as a surprise to know that one of the chief concerns of people today regards the issue of privacy. As I write this, my browser window is feeding me with all I need to know about the email leaks of the 2016 US Democratic primaries. Together with all the other server hacks or data thefts you can recall, you can understand why privacy is such an important issue in this digital age.

Event marketing doesn’t just end with the event itself. Most of the time, post-event marketing plays a big part in capturing the attention of your audience as well. Since the event is over, who exactly is searching for information on the event, you ask? It could be news outlets looking to report on the event, potential attendees who missed the event, and attendees looking to reinforce what they learned at the event. Either way, these are all important target audiences that you don’t want to miss. Done well, a post-event blog post could increase news and media coverage on your event, and attract attendees to your next event, so it’s best not to overlook your post-event blog posts! Here are 5 tips for crafting your post-event report: