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Wednesday / September 19.

The Latest Event Industry Insights

“You never get a second chance to make a good first impression” .

This quote by Oscar Wilde fits perfectly with speed dating : meetings which you attend to find a soul mate and try to impress (or get a nice impression) in a matter of minutes. The singles event originated in 1998, when Rabbi Yaakov Deyo held it at Pete’s Café in Beverly Hills for a meeting to raise awareness of the Jews of Los Angeles. From that moment, there was a boom of speed dating in the United States that expanded quickly in Europe.

If you happen to be an event professional working in the offshore energy industry, you probably know the Offshore Technology Conference 2016 (OTC). The OTC was orginally held in the USA as a forum for energy professionals to meet and exchange ideas and opinions. It is aimed to provide the attendees access to advance scientific and technical knowledge for offshore resources and environmental matters, as well as establish valuable professional contacts. OTC is now also organized in Asia and Brazil.
“As it has since 1969, the world came to OTC to make critical decisions, share ideas and develop business partnerships to meet global energy demands,” said Joe Fowler, OTC 2016 chairman. “The commitment from OTC’s volunteers and staff ensured, regardless of the price of oil per barrel, that OTC upheld its unwavering commitment to delivering attendees unparalleled information on new technologies and global developments. Also, revenue from OTC directly benefits the member programs of its 13 nonprofit sponsoring organizations.”
This year, only 68,000 attendees from 120 countries showed up for the event in Houston, Texas on 5 May 2016. The attendance has decreased from 94,700 attendees from 130 countries last year. Some suggest it might be due to the oil slump. However, the exhibition floor was still the third largest in the event’s history, at 672,300 square feet, including outdoor exhibits.

Event is over, you’ve torn down everything and you’re prepared to just head off home to a nice hot shower and some much needed sleep. There’s just one problem. Well it isn’t exactly a problem because you’re a good and responsible event organizer. Nevertheless, you do have to have a post-event debrief and you do need to set the agenda for it. In this article, we consider this issue and how best to conduct this necessary evil of a meeting.

The 2016 Singapore Airshow is part of a continuing series held bienially on the sunny island of Singapore. An event that draws huge crowds of dignitaries and members of the public alike, it is held on a grand scale, and in some quarters is one of the most eagerly anticipated events on the calender. In that respect, the 2016 edition was no different. There are many reasons why this mega-event is so popular, of course, and the $319 million dollars it contributed to the Singaporean economy in 2014 surely is a charm with authorities here.

Anyone who’s worked in marketing knows the importance of marketing metrics: cost per acquisition, number of leads gained per campaign, traffic and conversion rate, etc. The Internet has made marketing far more measurable and accountable. As a result, marketing professionals are now required to be well-versed in analytics. Yet many marketers with years of experience still find themselves struggle with numerous metrics for different kinds of marketing. (In fact, Chiefmartec listed out 131 different kinds of marketing). Mastering different sets of metrics is key to a successful marketing campaign. As for event marketing, there are a certain number of things you should always keep watching before, during, and after an event. Here come the essential metrics for your event marketing. Trust me, just a few.