Whether you’re exhibiting at a marketing expo or hosting your own food and drink event, there’s no denying the power of face-to-face networking in business. From meet and greets with potential clients to getting your brand name out there, showcasing your concept at an experiential marketing event can take your business to a whole new level of success.
In the rapidly evolving business sphere, traditional modes of marketing are being bypassed by more innovative and exciting approaches – but when it comes to good old-fashioned face-to-face marketing, business events can be an invaluable platform.
If you’re searching for ways to shake up your approach to marketing while harnessing the power of one-to-one engagement, in today’s post, we’re breaking down the value of business events to demonstrate how they could provide a profitable platform for SMEs.
We live in a world that’s obsessed with social media, and with many of us regularly logging into our social media accounts, more and more businesses are making the move online in hot pursuit of their target demographic. From building relationships with online users to encouraging clients to get involved with upcoming events and exhibitions, interacting with social network users is one of the most effective low-cost marketing strategies out there.
Conferences of different sizes require different approaches for the best planning and marketing possible. Event planners have their own strategies to organize events to fit their target attendee size, but they tend to differ across the board. With the help of event planning veteran Ariane Tan, we have come up a tried and tested framework to set the base for all events of all scales. Enter the Event Planner’s Quick Guides to Conferences.
We are in an era where fashion week is not just about the glamor and splendor of the clothes. Undoubtedly, there is much more going on these days. Big fashion houses are trying their best to keep up with the growing demand of its consumers in a bid to outshine one another with innovative digital marketing.
The venue and location play a huge role in how guests will ultimately perceive the event as a whole. With that in mind, there is no one venue that is suitable for all types of events and needs. You have to choose the location wisely.
Running events can be time-consuming. It could even be possibly risky without having both the right skills and know-how as to what works. Having the appropriate resources and marketing the event effectively to your target audience are key factors too.