Logistics makes out the vital support of event planning, coordinating the flow of services between event planner and the various vendors. By default, it is also the part that is the more cost-heavy for your event.
You’ve got your official page and social media — Facebook, Twitter, and Instagram — in place. However, the event’s web traffic is still not as high as you would like it to be! Well, just setting up these platforms aren’t enough to make people click through from links, follow you on social media, or even search for your website. Content is king, and you need to provide incentives to encourage online traffic. Here are 5 tips for driving online traffic to your events by leveraging on quality content:
First-time visitors don’t always convert and purchase on the get go. Tech-savvy users nowadays prefer to research and make comparisons in order to make smart purchases. However, how do you get these users to remember you and come back to seal the deal? The answer is event remarketing. Tapping into potential customers who have visited your web page, event remarketing comes in the form of ads and reminders to convince your target audience to purchase tickets and attend your event. Here are 5 digital platforms that will help you make powerful second impression.
Event attendees are essential to every event, and one of your fundamental goals as an organizer is to attract your target audience, and give them a positive experience. In order to do that, you’re going to have to put yourself in their shoes and see things from their perspective. Who is your target audience, what motivates them, what deters them and what is their goal from attending your event? Here are 5 facts you should know about event attendees:
Planning a cool, hip event and getting fed up to the ears with the same old event venues around Singapore? Seeking a place that will bring unprecedented experience to your attendees? Look no further. We have done the hard work of scouring for you. And now, ladies and gentlemen, may I present to you the 7 coolest venues for your events in Singapore!
It has become a norm for events to have a mobile app that provides the basic event information. With event apps becoming more prominent, organisers are looking at expanding the use of mobile apps into the Internet of Things (IoT) – creating engagement opportunities for their audience throughout the event. Eugene Yang, CEO of Actigage, touched on how the IoT will benefit the MICE industry in the near future at the GEVME Xchange 2016.
The number of attendees will make or break an event. That is why we as event organizers have to spend a lot of efforts on event marketing, which starts with an event landing page. There is no better place than a well-designed event landing page to tell your audience exactly why they should come to your event and what values they will get from attending.