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It shouldn’t come as a surprise to know that one of the chief concerns of people today regards the issue of privacy. As I write this, my browser window is feeding me with all I need to know about the email leaks of the 2016 US Democratic primaries. Together with all the other server hacks or data thefts you can recall, you can understand why privacy is such an important issue in this digital age.

Event marketing doesn’t just end with the event itself. Most of the time, post-event marketing plays a big part in capturing the attention of your audience as well. Since the event is over, who exactly is searching for information on the event, you ask? It could be news outlets looking to report on the event, potential attendees who missed the event, and attendees looking to reinforce what they learned at the event. Either way, these are all important target audiences that you don’t want to miss. Done well, a post-event blog post could increase news and media coverage on your event, and attract attendees to your next event, so it’s best not to overlook your post-event blog posts! Here are 5 tips for crafting your post-event report:

The best team is not the one with the best people, but the best people that work well together. A team that works well together is more efficient, more productive, and more successful. They enjoy working together. However, this won’t happen by chance. Beside sharing common goals and being clear about each team member’s role in achieving the goals, the team need to be comfortable reaching out to or discuss with one another about either problems or successes. This is when corporate team building event ideas and corporate team building activities play an important role in facilitating a thriving work culture.

It’s quite a wonderful time to be alive. With all the possibilities that technology can offer, the world is smaller than ever, and that is undoubtedly good news for the marketer or influencer. With clever use of online platforms and social media, it is more than possible to spread a message that will spread far and wide and reach audiences anywhere with a secure internet connection.

Most of my clients asked me this question before, “What differentiates a good event management platform from an average one?”. Then I told them about data management. If you have an one-off event and decide that you will never have another similar event in the future, then you need not read further. However, if you are keen on event marketing and want to leverage events for generating business, you must not miss this article. An event management platform with integrated CRM will be key to your success.