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Wednesday / September 19.

The Latest Event Industry Insights

You’ve got your official page and social media — Facebook, Twitter, and Instagram — in place. However, the event’s web traffic is still not as high as you would like it to be! Well, just setting up these platforms aren’t enough to make people click through from links, follow you on social media, or even search for your website. Content is king, and you need to provide incentives to encourage online traffic. Here are 5 tips for driving online traffic to your events by leveraging on quality content:

First-time visitors don’t always convert and purchase on the get go. Tech-savvy users nowadays prefer to research and make comparisons in order to make smart purchases. However, how do you get these users to remember you and come back to seal the deal? The answer is event remarketing. Tapping into potential customers who have visited your web page, event remarketing comes in the form of ads and reminders to convince your target audience to purchase tickets and attend your event. Here are 5 digital platforms that will help you make powerful second impression.

Event attendees are essential to every event, and one of your fundamental goals as an organizer is to attract your target audience, and give them a positive experience. In order to do that, you’re going to have to put yourself in their shoes and see things from their perspective. Who is your target audience, what motivates them, what deters them and what is their goal from attending your event? Here are 5 facts you should know about event attendees: