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Sunday / December 16.

The Latest Event Industry Insights

Technology is changing the world every minute, and the event industry is not excluded. One of the trends is robotification, or the process of replacing human tasks with machines. Clearly, technology developments have made our lives better in many ways. We are talking about mobile event apps, online event ticketing, event management software, virtual reality, 3D printing, IoT and so on. Whether you like it or not, new technology products are being made right now when you are reading this post.

Planning an event doesn’t end with the event itself. Instead, it is after the event that you are able to assess its effectiveness, and reap the benefits. These metrics should be determined during the planning phase to facilitate convenient analysis post-event. The goals of every event may differ from one another, so consider what the event strives to achieve. Whether it is sales, publicity, or branding, set your Key Performance Indicators (KPI) such that you are able to measure them in figures. Here are 5 examples of general KPI that you can utilize in measuring the success of your event:

This is a tough one. Everyone is entertained by markedly different things; you know this because you’ve stared at one of your friends who was laughing incessantly at things you found horribly unfunny. Unfortunately, you’ve organized this grand event and now you’ve got to keep your attendees happy. Fortunately, you’ve got us! So let’s figure out 3 ways to keep your guests well and truly entertained.

Have you been getting the expected turnouts at your last seminar or conference? Or did you have to face some deceiving empty seats? It can be indeed very disappointing especially after spending the many hours and resources in the planning and getting the outstanding speakers to travel all the way and deliver a great presentation. What could you have possibly missed out? Could it be the registration cost or is there more to it?

For almost every industry, trade shows are wonderful opportunities for companies big or small to market their brand, showcase products, network with fellow industry partners, and interact with customers or prospective clients directly. Involving a large attendance from both exhibiting vendors and attendees, trade shows are large-scale events that require meticulous planning and coordination. Here’s 5 do’s and don’ts for planning a trade show to help you out in managing the event!