Here’s a grim reality: only about 2% of visitors who click on an ad on social media converts. That means the other 98% click away without buying a ticket or RSVPing. One may think then that paid Facebook and social media ads are a lost cause.
That is not the case, though, especially if you retarget that 98%. Retargeting is one of the most underutilized tools, and knowing how to use it just might result in more desirable conversion rates.