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Conferences attendees today have high expectations, especially when they are constantly bombarded with too many meetings, webinars and conferences that promised to be inspiring but turned out dull and dreary. A UX designer who has attended hundreds of conferences around the world and got scared off by badly designed conference experiences, was on his quest to find a way to design conference experiences that matter to the audience.

Organizing an event and managing it is highly demanding – but it can also be incredibly rewarding. There are many different aspects to look after when leading it and everyone involved. To get a successful delivery requires skills. It is akin to deciding to have a baby (the event) and you being the parent to see through the birth, the growth and catering to the child’s development until the latter can fly by himself or herself.

As a business, you might adopt a love-hate attitude towards sponsorships. Perhaps one of your favored clients approached you and you found it hard to turn down, so you begrudgingly agreed, or you are simply doing it because everyone else is doing it. While sponsorship is done by most companies, it tends to take backstage compared to other marketing initiatives like online marketing, PR, and more. However, it’s time to shine a spotlight on it, as the return on your investment could be invaluable and prove to be more affordable and effective compared to its marketing counterparts. Read on to debunk some notions about sponsoring and learn more about its benefits for you as a brand.

Ever heard a few sighs across the office right after hearing that there’s going to be a company event, conference, or something that usually takes up half a day during that special long weekend? Well me neither, but that doesn’t mean all is fine and dandy. We all need that extra break and relaxation but if an event has to happen during the sacred period, make sure that everyone is happy during and after the process.

A successful event not only gets what the organizer wants, but also helps to nurture and promote well-being and foster better relations within and beyond your organization. Sounds good? Awesome! Here are 10 entertainment ideas for your next corporate event.