Getting people interested in your events is your job as an event organizer. If you can’t get enough people interested, you’ll have trouble getting follow-up traffic to your events – which also means you won’t make much money either. The most important step of attracting attendees to your event is to send out high quality event invitation emails. A quality email makes it clear why the event is worth going to. It makes it clear that your business is trustworthy and will also encourage readers to take action and sign up for your event. A good email is both convincing and a true work of art.