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The Latest Event Industry Insights

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Event Management

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Event attendees are essential to every event, and one of your fundamental goals as an organizer is to attract your target audience, and give them a positive experience. In order to do that, you’re going to have to put yourself in their shoes and see things from their perspective. Who is your target audience, what motivates them, what deters them and what is their goal from attending your event? Here are 5 facts you should know about event attendees:

Event Technology

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It has become a norm for events to have a mobile app that provides the basic event information. With event apps becoming more prominent, organisers are looking at expanding the use of mobile apps into the Internet of Things (IoT) – creating engagement opportunities for their audience throughout the event. Eugene Yang, CEO of Actigage, touched on how the IoT will benefit the MICE industry in the near future at the GEVME Xchange 2016.

Event Onsite

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As I have harped about in my previous articles, an event is more than just an event. Your attendees are more than just your guests and potential clients or partners – they are, for that event at least, your audience. And like every audience, they are waiting to be entertained. Here are some ways you can take your attendees on an emotional journey and have them sold on your event.