We all got the memo, us marketing folks decided en masse to become story tellers as well as marketers over night. I have to say at the outset I’m 100% behind this, even though it sounds like ‘the usual marketing tosh’ that our industry is often criticised for.
The recent surge of data over the last few years through time digital interaction and gathering and managing social media profile, have stimulated strongly the exponential growth of data.
When it comes to the successfulness of an event, it’s only as good as the experience of your attendees. Besides educating and motivating them to a cause of action, one of your goals is to engage them and leave them feeling that their time and money were well spent. For a positive overall experience, the little things do matter and they all add up to how your guests feel!
With the overexposure to media we face daily, just promoting your event through advertisements in print, web, television and social media isn’t going to suffice. Your target audience need to be aware of your event as a brand in order to link these promotional efforts to it, and for them to recognize your brand and differentiate you from your competitors, consistent branding is key! What exactly does branding consist of? Besides a distinctive name that is representative of your company’s products, services and values, branding also involves conjuring a visual identity, brand image, and marketing or advertising campaigns.
This article concerns that ‘n’-word again – yes, it is time for us to discuss networking. It is that activity that is defined ever so dryly by Wikipedia as “a socioeconomic business activity by which businesspeople and entrepreneurs meet to form business relationships and to recognize, create, or act upon business opportunities, share information and seek potential partners for ventures”.
Lights! Camera! Action! Yes, yes, you probably think that’s the most cliché of openings, but then again much of what you see in movies are clichés anyway. And, to be fair, clichés exist because they do work to some degree. Keep that in mind as we explore how to create an Oscar-worthy event.
Every event aims to excite, attract, and engage with their target audience in the most effective way possible. With the myriad of digital and traditional media channels available for use, what are the considerations when it comes to engaging your crowd?
Are you thinking of selling merchandise at your next event? Not only this will give you the capacity to create some promotional buzz around your event but you are also looking at a great opportunity to increase your revenue. Typically, conventions, festivals, concerts, and other consumer events are packed with a remarkable range of merchandise, including the sale of food and beverage.
