With the overexposure to media we face daily, just promoting your event through advertisements in print, web, television and social media isn’t going to suffice. Your target audience need to be aware of your event as a brand in order to link these promotional efforts to it, and for them to recognize your brand and differentiate you from your competitors, consistent branding is key! What exactly does branding consist of? Besides a distinctive name that is representative of your company’s products, services and values, branding also involves conjuring a visual identity, brand image, and marketing or advertising campaigns.