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The marketing industry has been undergoing tremendous changes over the past few years. In fact, according to a study from Adobe, marketing has changed more in the past four years than in the last 50 years. Things are so fast moving that only 48% of marketers today feel highly proficient in digital marketing.

One of the methodologies that has been taking the marketing world by storm is Inbound Marketing. According to HubSpot’s new State of Inbound 2015 report, 3 out of 4 marketers across the globe today prioritize an inbound approach to marketing.

Inbound marketing can be very effective when applied to events. Here are a few tips on what you can do to promote your event using inbound marketing techniques.

What is the first thing you think about when it comes to events?

Is it the experience? Could it be the picturesque view that comes with the venue? Maybe it’s the food. Maybe it’s the way it resonates with you.

Think about the last time you’ve been to an event that appealed to you so much that you almost felt like it ‘spoke’ to you. Have that thought in your head? Good. Let’s proceed. Don’t worry if you can’t recall an event that fits.

We’ll explore the reasons why you should create a persona for your event that ‘talks’. Learn also why you should do so on a platform that has become an extension of our daily lives – social media.

People, people as far as the eye can see.

I wouldn’t mind having such a turn out at my next event. Who would?

For some of us, we have had the great experience of a full turnout. 100%.

For the rest of us, getting even 50% of our registered attendees to show up at the event can be difficult at times! Talk about event management.

Here are 3 tips on increasing attendance at your next event.

Game-playing for an engaging event experience.

Scavenger hunts at your event sound crazy?

Maybe.

Will they help attendees interact with all aspects of your event?

Definitely – if you want them to.

What if you could do these on digital platforms without the hassle of logistics?

Start engaging your audience with gamification apps. Let them experience all that your events have to offer.