The job of a brand ambassador is important just like any other position in a company, but unlike any other position, they are literally the “face of the brand”. It is crucial in choosing the right person for the role because the last thing you want is for people to think that your ambassador is a sellout. Here are a few crucial pointers in finding that perfect candidate.
Technology is no doubt a big part of the reality today for event professionals as well as for the audience. It has become integral in the way we inform, socialize and consume and in many ways, it has altered drastically how events are organized and attended. Sharing content or getting exactly what we want to know and offer has become sophisticated and sharper with the social media tools. The experience of events has largely been enhanced; their reach and level of engagement extended.
Going green. It’s an ongoing theme circulating around Singapore since the beginning of 1990 and as far back to the late 1960s. We’ve been constantly reminded to “Reuse, Reduce and Recycle”. Do you remember Captain Green? Well, turns out the frog has a point. Environmental sustainability. So, event greening. Should you care? Yes, because global warming is real, we know that. But if you actually prefer a toastier planet and the whole ‘panic’ about global warming doesn’t bother you, did you know there are actual benefits in going green for your events? Curious? Read on.
Whether you’ve first heard of Project Loon back when it was announced in June 2013, or only picked up on it from recent news, it’s time to get updated on the long and the short of Project Loon. A conception by Google to provide Internet for everyone, 2016 is proving to be a very exciting year for the project, so read on to get yourself caught up.
Conferences attendees today have high expectations, especially when they are constantly bombarded with too many meetings, webinars and conferences that promised to be inspiring but turned out dull and dreary. A UX designer who has attended hundreds of conferences around the world and got scared off by badly designed conference experiences, was on his quest to find a way to design conference experiences that matter to the audience.
Organizing an event and managing it is highly demanding – but it can also be incredibly rewarding. There are many different aspects to look after when leading it and everyone involved. To get a successful delivery requires skills. It is akin to deciding to have a baby (the event) and you being the parent to see through the birth, the growth and catering to the child’s development until the latter can fly by himself or herself.
Events are about creating the most memorable moments. On that special day, every single detail matters. This is why you must pay loads of attention to all aspects of preparation, whether it’s the welcoming, performance, menu, transportation or invitation letters.