In the modern and technologically advanced world today, physical meetings and conferences seems to be taking a backseat and competing for time against virtual meetings and online social discussions. But if you look at the numbers, it does suggest otherwise.
There is a big recurring income opportunity for event organisers to retarget attendees who had attended any previous events or happenings and may want to do so again in the future. Why not consider marketing to them specifically using the below tips using the capabilities of available events management software?
A recent report from eMarketer highlighted some truly astonishing statistics on social media use around the world. It is predicted that by the end of 2013, the number of users of sites like Facebook and Twitter will have risen to 1.73 billion, up 18 per cent on 2012’s 1.47 billion.
Anyone who has ever worked in customer service will know that it’s the personal touch that can make all the difference when it comes to making people happy. However, the same can also apply when it comes to targeting people for events.
With the world now seemingly over the worst of the economic downturn, businesses are once again keen to get involved in hosting large-scale corporate events. It helps them to stand out from the competition, reassures existing clients that they are experts in their field and can be an ideal way of attracting prospective clients.