Do you know that 3 out of 4 marketers globally in 2016 prioritize an inbound marketing approach, according to a report by Hubspot?
The same Hubspot report also claimed that inbound marketing can save companies 61% per lead. That is understandable as you pay for advertising to get people’s attention in outbound marketing approaches, whereas you earn people’s interest through inbound marketing. Aside from being cheaper, inbound marketing is also sustainable. The content you have created on your blogs, social media, podcasts, etc. will remain effective for lead generation long after a marketing campaign has ended.
Besides a goodie bag filled with exciting gifts and marketing collaterals, what a guest brings back with them is an invaluable experience, which holds the key to the success of an event. While experiences tend to be intangible and subjective to each individual based on their thoughts and feelings, it is not impossible to craft and facilitate a desired experience for your attendees. Read on for some important factors in designing the best event experience for your guests.
When it comes to catering food for attendees at events, we’re always befuddled by the simple question of “how much should we order?” We don’t want to order too little because hungry attendees are hangry (hungry and angry) people.
So what do we do?
Order more food – way more. We’ll have everyone well-fed and risk food wastage instead of putting our attendees’ satisfaction on the line. The result? We’re faced with global climate issues and inequality in food distribution globally.
Not quite the best outcome.
Well, let us explore a few options in this article to handle the excess food we have at events and put them to good use. Feel-good suggestions coming right up!
Virtual Reality (VR), the capacity to send people to a world of maxed-out imagination and endless possibilities, has been changing the world. Facebook CEO Mark Zuckerberg told the audience at Samsung’s Galaxy S7 launch event that VR is going to “change the way we live and work and communicate.” That well explained his vision when he decided to acquire Oculus VR Inc., a young maker of VR goggles with little revenue at that time, for $2 billion two years ago. Today, the Samsung’s Gear VR powered by Oculus is a no-brainer if you own a Samsung phone to get started with VR.
Survey participation. Should you be worried about it? Oh yes indeed! Low event survey response rates prevent you from getting accurate data which is essential for future planning. If a respondent sample is small, it would cause your survey results to be biased. Here are a few helpful guidelines to craft your event surveys and improve attendee response rates!
Good food always draws a crowd, but it tends to be an underrated aspect of event planning. If you think you can get away with hiring a cheap caterer and calling it a day, think again! The quality of your food and beverages may be what makes or breaks your event. Afterall, taste is a sensory experience closely connected to our memories — have you ever eaten a childhood favorite and reminisced to the flashbacks of your past? A clever selection of refreshments may allow your guests to remember your event for a long time!
It is finally here. The big product launch that you and your company have been building towards for weeks and months. Everything is in place – the venue is decked up, the guest list is confirmed, the insurance is settled, and even that hottest-new-band-in-town you hired to open your show is tuned up and ready to go.
Your event is an utter flop. You’ve neglected the pre-event. Here are 5 ideas that might help you avoid such a doomsday scenario.