There are typically 2 key revenue sources for event owners. One is from exhibitors and sponsorships, from companies participating in the event. The other is from event attendees via ticket sales. But is there a 3rd revenue stream beyond the two?
It’s been a while since I last posted, but would like to share with everyone a recent brainstorming session with one of our clients, which stimulated very interesting ideas on criteria-based promotions can be used for events.
You have probably heard of event promotional codes being used for the events you’ve attended or organized. At the same time, it is often a straight-off dollar or percentage off tickets.
Thought Event ticketing promotions are often a challenge for event marketers, here’s a list of 8 ways on how criteria-based promotional codes can be used for
Have you ever wonder whether what percentage of your online traffic is converting to paid ticket sales? Which marketing channel is bringing you the highest online conversion rate? And what is the drop-out rate on your registration form and the opportunity cost to you?
iBeacon is the Apple Trademark for an indoor positioning system that Apple Inc. calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence. Apple also refers to it generally as location and proximity detection technology.