A new report has discovered the top tactics that email marketers are using when it comes to ensure their messages are getting through to their desired audience – and are having the anticipated effect one opened.
Often, event marketers are bogged down by an ongoing events calendar. With it comes accompanied by a series of email campaigns which are often needed to ramp up awareness, drive interest and ultimately sign-ups for the event.
Knowledge-based language is the new buzzword in IT. In the words of Stephen Wolfram, he defines knowledge-based language as “a language where a vast amount of knowledge on how to do computation and the world is built into the language.”
I took a look at the whole 12 minutes video and from an events marketing perspective, a few thoughts on how it could transform the events industry immediately came to mind. Here are a couple of thoughts and ideas on how knowledge-based programming can bring about a whole new experience to events.
Have you ever considered blogging as part of your event marketing machinery? If you have not (like most event professionals), it’s probably time to start planning for this, especially if your event has a longer lifespan than the average 30-person seminars.
For most businesses and professionals, not having enough budget with which to carry out ideas and campaigns is typically a pretty big gripe. However, you might occasionally find yourself in the enviable position of actually having money left over at the end of the financial year or quarter.
Linkedin launched their Linkedin Showcase Pages in November last year. Probably not as prominent in terms of market awareness compared to Facebook Timeline, it nevertheless offers marketers an additional avenue to leverage on their existing assets on Linkedin, and engage your audience more specific to a product, service or event.