It is finally here. The big product launch that you and your company have been building towards for weeks and months. Everything is in place – the venue is decked up, the guest list is confirmed, the insurance is settled, and even that hottest-new-band-in-town you hired to open your show is tuned up and ready to go.
Your event is an utter flop. You’ve neglected the pre-event. Here are 5 ideas that might help you avoid such a doomsday scenario.