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When people perform searches, they want to get their answers fast. The less clicks required, the better.

Having to go through an advertisement before gaining access to information isn’t always ideal. Some websites, with the best of intentions, recommend visitors to download their native app. This concept materialises into an app interstitial before the actual page. Perhaps the viewing experience would be better. Maybe the app has capabilities not available on the website. Whatever the reason may be, it seems like visitors don’t sit well with this approach.

Want to catch a music concert live from the comfort of your own home?

What about front row seats to the next basketball game while you’re still in the office?

Perhaps you really want to be a part of a major conference overseas that you couldn’t make time for.

With virtual and augmented reality technology, the possibilities are endless. This is an introduction to a series of articles related to this exciting side of immersive technology and how it could shape the future of events for you. Strap yourselves in and get your headsets on.