Anyone who has ever worked in customer service will know that it’s the personal touch that can make all the difference when it comes to making people happy. However, the same can also apply when it comes to targeting people for events.
With the world now seemingly over the worst of the economic downturn, businesses are once again keen to get involved in hosting large-scale corporate events. It helps them to stand out from the competition, reassures existing clients that they are experts in their field and can be an ideal way of attracting prospective clients.
Members of the public could once only dream of having a powerful computer in their pockets, but this is exactly what the boom in smartphone technology has allowed them. A recent study from Gartner showed that sales of cell phones that can access the internet and display apps exceeded feature phone sales for the first time between April and June this year.
Nearly 7 years ago I co-founded GlobalSign.In, a company which is today one of the leading technology providers in the events industry in Asia. Over the years, we’ve worked closely with lots of event organizers – ranging from the small to the world’s leading organizers. We’ve built quite a wide range of products tailor-made for event marketers: