Google+ may be a relative newcomer in the world of social media (it was only opened up to the mass public in September 2011), but its high-profile, influential owner means it is already making big inroads into the sector.
The world may still be recovering from a recession, but businesses have remained keen to organize trade shows in order to showcase their wares and network with potential clients or suppliers. Indeed, technology-based shows seem especially popular thanks to increased connectivity and a proliferation of new gadgets.
Twitter is one of the world’s biggest social network, with 231.7 million active users all over the globe. According to Brickfish, 100 million of them log in daily, sending an astonishing 5,000 tweets every second.
Twitter just launched the new Custom Timeline on Tuesday. It is designed to give you more control over how your tweets are organised and delivered on the Twitter Platform. Imagine if you can filter and create a timeline based on your own criteria, your own target audience, your own messaging, planned or unplanned.
An event venue is an extremely important consideration when organizing an event. In a recent event that I organized, 45% of unique click-thrus was on the event map. This was an interesting statistic as it seems to me that where the event take place matters as much as the event content.
I am an avid soccer fan (I have been watching soccer since 1986 World Cup) and at the same time, have been a digital marketer for more than a decade. Being an avid follower of the two, I can’t help but associate both after the weekend’s round of matches Premier League matches. Here’s why.
Email is typically used by Event Marketers as the start of an event marketing campaign. Often, it is carried out in a manner where all emails designed are sent to whoever is available in the database. So what can be done differently and what is the effect of a well structured email campaign for Events?