An event is a puzzle, and if you don’t manage to craft a strong event invitation email, you can lose one of its fundamental pieces. This is especially true if you’re new to the world of event planning; it is a challenge to understand how people will respond to your invite.
If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing.
With the meetings industry getting more sophisticated, the costs of event production are quickly increasing. From advanced check-in technology to high-tech VR/AR entertainment, there are numerous areas that require extensive investment. This means smart budgeting is crucial for you to master if you expect your upcoming event to rack up a lot of expenses. So how do you make it smart? While many event planners focus on cost cutting only, the key to success is using as many diverse revenue streams as possible, with sponsorships being one of them.
Every conference starts with an idea. Whether it’s increasing awareness about a niche-related issue or building a platform for new ideas, your goal will define the vision of your conference. However, before getting involved in the planning stage, an organiser first has to shape this vision, which includes place, time, and key themes.
Sometimes it only takes a catchy subject line and an informative message to turn a contact on your list into a real event registration. This is why it’s true to say that effective email marketing tactics can take your event strategy to the next level. According to DMA Insight, 99% of people who use email check their inboxes every day. That’s an impressive percentage, wouldn’t you say? So what does this mean for you as an event planner? The short answer is that you have many chances to persuade people to attend your events through the emails you send. Let’s explore some of the tips and email event templates that you can add to your professional arsenal right now.
From designing the best custom or modular exhibition stands to offering the most exciting or innovative exhibition services, event organisers and marketing professionals focus a lot of their energy on trying to impress trade show attendees. In the past few years, one emerging trend has been the increased adoption of beacon technology.
Good food makes for a good mood. This rule works not only for your daily routine, when all you need is a warm pizza box on your lap but also at corporate meetings and conferences. If you can impress your guests with an excellent menu, the chances are you can set a positive vibe for the whole event. We’ve collected some fresh event catering ideas that will help you ensure your attendees leave the venue in a good mood.
From the length of the session to “Who’s the next speaker?”, there are lots of questions that your corporate event guests expect to be answered in the event agenda. By guiding attendees through event experiences, you minimise the chance that someone will miss an important session or will arrive late.
