There will be more subscribers, the number of registrations will possibly even double, and you will receive a flurry of potential attendees to your event if you use up-to-date event technology solutions and take advantage of the ways to increase event registrations they provide.
About event registration, elements, and examples
Using event registration software to create a perfect registration page can be a great move. You should also know the perfect page elements and provide some basic event rules in order to succeed.
The 4 Ws of the page:
Include why, where, what, and when into your page to make it clear to the attendees.
An event registration form should be user friendly. It should comply with the UX demands and contain a killer CTA for the attendees.
You should clarify what people are going to pay for. To do this, try to make several access categories available for your event entrants. The key elements here should be the name of the event, the ticket type, and the price.
It goes without saying that there is no action without a smart CTA included on your registration page. So less talk, more action—increase your conversion rate with a compelling CTA.
Here are the top examples of ideal event registration pages you should take note of:
The most powerful ways to increase registrations to your event
Now, let’s see how to improve event registration, what methods are available to use to do so, and the best tools that are available. Here’s your to-do list:
- Use event registration software.
- Use your event speakers’ networks.
- Use a short registration form.
- Offer multiple payment options.
- Use different ticket types.
- Advertise the event.
- Use social media.
- Use the principle of scarcity for the event.
- Offer group registration.
- Take advantage of email marketing.
- Build strong content marketing campaigns.
- Provide an “early bird” registration option.
As you can see, there’s plenty of work to be done to guarantee a top-notch registration process for your event attendees.
Use event registration software
Needless to say, it’s better to use professional event registration software to speed up the process and attain better results.
Use your event speakers’ networks
You should set up the registration via your speakers’ networks to broaden the area of engagement. In addition, your registration page should match the look and feel of your event website and should be mobile friendly. With the help of GEVME, you can add registration forms to your event websites or other related resources through integration with the GEVME registration app.
Use a short registration form
There is no need to overload your users with complex or heavy pages on a registration page. Simply provide a fast, light, and well-optimised landing page to collect the details you really need, and provide easy and logical registration to your event with a short form to fill in. Additionally, a short form may be used to collect essential attendee information, including:
- Meal preferences
- T-shirt size
- Awards nominations
- Company name
- Twitter handle
- Accessible accommodations needed, etc.
During the registration process, every detail should be recorded for flawless event organisation.
Offer multiple payment options
Allow your users pay the way they feel the most comfortable with. Multiple payment options create a positive reputation of your event as well. Mastercard, Visa, and popular online money transfers options/apps will be must-have elements.
Use different ticket types
By providing a variety of ticket type options, you increase the chances of attracting a bigger audience to your event and greater interest in registering. The sky’s the limit here:
- Early bird tickets
- One-day pass
- VIP pass
- Virtual pass
These options, and more, may be available to the attendees and sold to them via a reliable event platform.
Advertise the event
You may use discounts and promotions via coupons, sales banners, or promo codes to advertise your event at the registration stage. Use these top 15 event blogging tips to pick the right content type and the best platform for promotion.
Use social media
Use social media platforms to boost your advertising and broaden the area of coverage. You may also come up with some ideas for contests to play out your event tickets, etc. Tell stories and create competitions. Use story telling or case studies to form a loyal user community.
Use the principle of scarcity for the event
Creating a sense of urgency is a good marketing trick. It allows your attendees to make faster decisions and buy tickets from the best category right away.
Offer group registration
Just like a short registration process, group registrations save time for corporate attendees who are registering and allow for optimising the processing flow for the planners. “Top 14 Best Event Planning Apps for 2019 to Use Right Now” will come in handy while you set up your online event registration for groups.
Use email marketing
To confirm the registration, you will need email notifications. Use emails to set up your marketing campaign, and create letters even before the registration begins. Discover the top event planning books to read right now to find out how to do that effectively.
Build strong content marketing campaigns
It’s all about timing and targeted messaging. GEVME provides both the planners and the users with the top tools to use for email marketing. You will be able to create your email campaigns and choose when to send them out for events.
Provide “early bird” registration option
By providing an early bird option for your users, you provide another reason to register quickly and in advance for the best registration for events, tickets, and awesome event experience afterwards. Encourage your attendees to register early, and let them register directly on your website page.
Other ways to increase your event registrations
Among the best ways to boost direct registration, it is important to mention some other psychological and technical approaches that stand out that are also good triggers to boost event registration.
You want to build your event registration page so that it triggers interaction and reciprocity with the audience, so use a CTA that really moves people. You should also apply this method when sending emails that exchange useful information with the users for mutual benefit, especially added extra materials as privileges from the organisation to the users (case studies, instructions, books, tips, guides, price list, etc.).
Using people’s commitment and consistency tendency as a psychological approach always ensures you have consistency between your actions and the promises you make to people by providing your services. This makes your users’ inner values and belief systems align with the services they use from your company. This is a reliable basis for long-term business relationships and a way to harvest the information you need.
Here’s how Lifehack seeks commitment:
Registration for an event accompanies many other activities. When you apply social media buttons, you allow the users to like and share your publications, including the registration landing page. You will popularise your event in this way.
It is important to provide your users with safe registration. Authority aims to verify information provided by the requestors as per the digital certificates. An event registration site with a registration authority (RA) is good for network usage and allows companies and users to exchange information and money safely and securely.
One of the most significant psychological triggers is informational or social influence. Modern users realise that the actions and opinions of social influencers that have already attended events or used your event management system carry more weight than those of others. So make sure you have included some social media influence ideas into your event marketing strategy and have imprinted them into the way you organise the registration process.
Creating an event registration strategy
Event registration ideas that you are going to include into your event marketing strategy should meet your objectives and be applied in the right ways to boost the registration and engage the right audience. Here are a few event registration management tips.
Use the power of customer reviews
Social proof, customer reviews, and reviews from the top industry communities are often associated with online marketing but can also refer to the way social networks and influencers affect the behavior of users in other areas, such as politics. When you organize an event in a specific region, you should take this organisation seriously. PR, event regulations, terms and conditions, or restrictions should be incorporated into the registration rules and written into your marketing strategy.
Avoid attendee redirects
The truth is that when your web pages (such as your event registration landing page) contain too many redirects, it decreases your page speed significantly. During mass registrations, even the fastest pages with a simple design can be overloaded and get stuck. Ask your tech team to monitor website redirecting in especially high entry periods to enable attendees to register their forms with no problems. Also take care of the mobile event registration app.
Registration reminder email
During the online registration period via your event platforms, if some recipients are not replying after email registration reminders, it is time to send a series of reminder emails. Use GEVME’s email campaign settings to design and send out registration reminders so you don’t miss a single user. Connect our users via your favorite apps.
Attract the right audience
How do you know you have attracted the right audience? Of course, prior to the event, you will audit the target users, geography, and other marketing parameters and include these into your strategy. Social media and other channels are also set up according to the audience’s needs. Another method you should use is a survey. It will help to define the target users, even in the most unexpected areas of the industry market, and will help you to include them into your strategy.
Event registration software to use
When you are through with developing your strategy, the next issue is the choice of tools to implement to achieve good registration results. We recommend using only the proven ones.
GEVME event registration software
Why GEVME? The answer is simple: GEVME is the leading event organization technology in Asia. If you want to set up a fully-fledged and functional page to register for an event, you will find the best arsenal of solutions, from the online apps to onsite logistics staff, with GEVME event technology experts.
Event registration form builder
This is an integral part of good online event organization software. With the help of GEVME’s website builder, you can create event web pages online that are SEO friendly and highly responsive and get your registration page in good shape with just one click.
Analytics software to improve event registration
What’s usually missing after the registration is over? You may lack a good tool to analyse the campaign’s effectiveness and define other marketing parameters that are needed for further event improvement. Use the best event marketing tools to evaluate your events, and familiarise yourself with universal analytics tools.
Top event registration software is a key to building strong and seamless registration flow, but trying to find the best event registration software may turn into a real nightmare. GEVME is aimed at simplifying and optimising the process by providing useful and simple event registration apps, tips, and tools. Use our tactics for increasing event registration, and follow the basic event rules in order to succeed and thrive during your next event.
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