The best way to build continued customer engagement is through strong event engagement experiences. How to implement this strategy? Let’s see.
About onsite engagement
Event engagement solutions have resulted in a 10% to 15% increase in conversions on average. This means positive attendee engagement onsite at your event. Therefore, implementing technology that will enhance their experience and bring success organizing events onsite is a key task.
The importance of onsite engagement
Onsite event engagement is vital. As an event planner, it is important that attendee engagement and satisfaction are high to make it valuable for the delegates. Event technology can be used by facilitating more interactions and experiences onsite without having it be a distraction.
Key elements of onsite engagement
Let’s check out the key elements of onsite engagement according to the latest onsite engagement trends.
Fear of missing out (FOMO) is something you should use to improve your attendees’ engagement. Do not let them miss your interesting event or a good opportunity provoked on social networks.
WiFi hotspots at events are a must have. Allow your attendees to use the web separately to participate in numerous online activities onsite via apps.
In ancient Greece, the term “demos” meant free citizens. Let your attendees move around and feel free.
The mission of your training is effective education of your guests and team for future events and their success.
Data driven events are in vogue. So, make your attendees a part of some big data and use it for even greater event experiences.
Networking is an integral part of events that can improve communication, understanding, and result in new business contacts.
Learning is a primary function of the brain. Allow your attendees to learn useful things through your events in a variety of forms.
Use the application of game-design elements and game principles in non-game contexts to entertain and educate your guests onsite.
Just a few seconds after an event starts, you can capture feedback from the guests due to live streaming.
Onsite engagement trends
Among the top trends for onsite engagement are the following:
- Digital advertising
- Paid Social
- Search engine marketing
- Email remarketing
There are many other onsite engagement strategies you may use to attract and retain an even larger audience and increase attendee engagement at your events.
Top ideas for onsite engagement
Engagement ideas for a variety of events may come in handy in the modern highly competitive event environment to improve your event expectations and increase their ROI.
Ask for input
It is a powerful action that lets you enter information at the time your event is already on.
Presentations and round-table discussions
It would also be helpful to send a few notes about your round table presentation and organize discussions.
Offer an innovative networking activity
Networking is an important part of events. Networking events offer energetic and fun ideas that help with audience participation and engagement.
Interactive audience questions
Ask a question. Use multiple choice questions to identify gaps in understanding, or kick off group discussions with a colorful word cloud. See instant results.
We don’t see words as a series of letters. We see them as pictures. So, why not add more visuals to engage onsite?
Improve your call to action
Clear, compelling calls to action are the lifeblood of your business onsite, so be sure to make them strong.
Create useful content
Break up your topics. Make them brief and eye catching. Engaging content is about keeping it relevant.
Use the easy way to collect email addresses so you can build a valuable list and use it to engage even more attendees.
Suggest related resources
Suggesting books for purchase is a great idea to ensure your attendees have access to copies of all useful materials.
Add a chat box to the homepage
Add chat to your website and start reaching customers! By putting a proper website chat widget on your site or on your onsite apps, you will get real-time feedback from our onsite event attendees.
Apply sold outs that can help you to get better results with products that you offer to your visitors.
Create a quiz or poll
Write the questions, pick a platform to manage the quiz, and monitor and respond to answers in real time!
Create excitement about upcoming opportunities. Develop a powerful event engagement strategy to analyze data.
Involve employees in your business planning process. Create a knowledge sharing system and encourage knowledge sharing in a creative way.
Mistakes and pitfalls
Audience engagement may be troublesome or fail. Success of the event depends on the team on-site, their abilities, and engagement. Even a small detail can spoil an event, which is why event managers have to be knowledgeable about typical mistakes:
- Your corporate event has to have a defined goal.
- Budgeting is a critical part of the event planning process. Have a budget for onsite management.
- Do not neglect to schedule a walkthrough with your client onsite, if possible.
- Use a guide to event attendee engagement in 2019.
- Handle event management via professional event management services.
Many of the pitfalls corporate event planners experience on-site, from long lines to inadequate support, exist because they do not choose event management platforms.
How to measure
Begin by breaking down your site traffic and defining key event marketing performance indicators. When individuals are enthusiastic about your event, the site is the primary spot they visit.
This metric report provides an overview of when attendees joined and left your website sessions. It also gives you an idea of how long attendees were present on your landing page.
Session length, frequency, and retention rate are also ways to measure success. Session engagement indicates the amount of time that a user spends in your app in one session.
Event app engagement
This method includes app downloads (KPI to evaluate the attendees’ engagement at the event). For better results onsite, use GoSmart apps.
Social media engagement
Again, social media engagement indicates your audiences reach via social media channels. Your social media account’s reach is the number of people who have seen your social media content.
Event engagement strategy
You’ll discover some GEVME demonstrated strategies to quantify participant commitment levels at professional events and to discover how big of an impression your event really made.
Event engagement tools
Some need-to-know audience engagement tools can bring your event to life with debate, opinion, sharing, and fun. Among them you’ll find Mentimeter, Hubilo, Crowd Mics, Buzzmaster, PowerVote, Judgify, and so much more. GEVME remains one of the leading event technologies to use for onsite event engagement.
Call to action
With the help of marketing tools, the clicks from interested users onsite can be measured and included in the marketing report.
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Benefits you get
GEVME provides event gurus with all the metrics necessary for effective work and achieving results for event marketing onsite. We will reveal how to measure event advertising accomplishments in a variety of ways, such as setting SMART objectives, utilizing enrollment measurements, and estimating social media, which help you to measure your ROI in different ways.
It’s up to you to choose which one to use and how to measure your onsite success accordingly. Nevertheless, deal with the top notch professional technologies to increase onsite event engagement. GEVME lets you build stunning survey forms that you can use to conduct event measurements with the help of customer feedback, surveys, detailed insights, and more.
Ask for help any time.