Paperless ticketing remains big news in the events industry, with firms of all sizes keen to reduce their carbon footprint and make attending conferences and other gatherings as convenient as possible.
Marketers who use social media should not simply see it as a numbers game in which the company that can add the most followers wins, recent research has suggested.
If you are an event planner or marketer or ever organise an event for your company or client, how often have you been asked about things relating to events data, where you ended up scrambling to churn out such statistics or data points required by your boss or clients?
Any event organizer will know it is vital to have a good, active social media presence, something we have covered on these pages before in the form of guides to different networks.
Ever come to a stage where you are one month from your event and the registration numbers are not coming in? Yet, you are stretched in terms of budget but need to come up with something creative to capture the audience attention?
The introduction of iBeacon has got the technological world talking about it in 2013 but the adoption of iBeacon in Consumer Electronics Show (CES) 2014 just got the Events world talking.
The importance of carefully displaying a breakdown of event ticket prices that includes booking fees and any other charges has been underlined after a furore broke out over this very issue in the UK.
