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Have you ever wonder whether what percentage of your online traffic is converting to paid ticket sales? Which marketing channel is bringing you the highest online conversion rate? And what is the drop-out rate on your registration form and the opportunity cost to you?

Event Marketing

10 Ways of Email List Segmentation

April 14, 2014

author: Damon Wee

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Email marketing is the bread and butter of most event marketers. Yet, segmentation is a word that does not exist in the dictionary of lots of event marketers that I have spoken to.