What is the first thing you think about when it comes to events?
Is it the experience? Could it be the picturesque view that comes with the venue? Maybe it’s the food. Maybe it’s the way it resonates with you.
Think about the last time you’ve been to an event that appealed to you so much that you almost felt like it ‘spoke’ to you. Have that thought in your head? Good. Let’s proceed. Don’t worry if you can’t recall an event that fits.
We’ll explore the reasons why you should create a persona for your event that ‘talks’. Learn also why you should do so on a platform that has become an extension of our daily lives – social media.