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The Latest Event Industry Insights

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Event Marketing

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2003 – the year the term ‘flash mob’ was coined by Bill Wasik, a senior editor of Harper’s Magazine. What started out as a social experiment by Wasik has gone on to become one of the most attention-grabbing activities that possesses both the surprise factor and spontaneity. With many flash mob crews and agencies out there available for hire, event planners have included them in the mix of event engagement strategies.

On the fence with your decision to hire flash mobs? Here are? reasons why you should consider bringing a flash mob onboard for your next event.

Event Onsite

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When it comes to keeping attendees interested in staying the whole course for your events, it can be challenging to hold their attention – much less have them interact with the different components of your event.

As humans, we have been given the five senses that enable us to experience the world in a myriad of ways. It’s really up to you as an event planner to decide how you want to take your attendees on a journey. Let’s take a look at how we can best engage these five senses to both keep attendees interested at your event – and also have them engage the touchpoints to leave them feeling both satisfied and happy.

Event Management

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“The best-laid schemes o’ mice an’ men

Gang aft agley”

A bit of poetry to start the article, for once! Well, just a line from Robert Burns’ 1785 poem “To A Mouse” contains this line which translates to how our best laid plans often go awry. And that is where safety measures come in. Events involve people, and often a huge number of people at that. As an organizer, it is your job to keep all these people safe – after all, they are taking for granted that you are! In this article, we discuss just how to ensure safety at your events.

Event Management

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As I’ve pointed out in a previous article, it is increasingly possible for anyone to hold an event in a non-physical space. With the almost-daily rise of new platforms and technologies, a redefinition of what an “event” is offers a whole range of new opportunities in thinking about events and how to bring groups of people together. For the most part, however, a physical event still has its many, many advantages.

Event Onsite

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With so much pop psychology and type analyses tests you can take either professionally or simply off the Internet, it can be easy to cast yourself into a certain “type” of person. For the record, I identify as a deep introvert and so find the very nature of today’s topic extremely difficult in real life. So it is time to take a look again at that necessary evil – networking. I suspect that I am not a crazily unique individual and therefore there are many out there who, just like me, fear networking like some sort of social interaction plague. What could be of better help for us, then, than a guide to the sort of questions we can ask to avoid coming across as socially awkward and generally making the whole networking experience a more positive one.