According to the one important event marketing rule “the more the better,” we suggest you take into consideration that event social media buzz is a necessary part of event marketing strategy. Social media platforms create event awareness among a wide audience, engage and entertain attendees during an event.
The main purpose for each event is to share ideas and build a networking platform for attendees. However, if you’re an event planner, your biggest lead source will definitely come through a trade show, an exhibition or even a conference. That’s a good way to start capturing new leads.
Whether it’s a marketing expo or an intimate networking event, there’s no denying the power of meeting face-to-face in business. The popularity of experiential marketing has grown dramatically in recent years, meaning more and more brands are looking to make an impact at the most widely attended industry events. For event organisers, that makes meticulous planning and preparation even more vital, in order to ensure that your shows stands out.
