According to Career Cast, event planner ranks #5 on the list of the most stressful careers. If you’re in the events industry, you probably know how a tight budget, difficult clients, and the fear of a flop on the big day make you sleep-deprived and chewing antacids for days before the event.
Once upon a time, I got an animated email from Web Summit with funny gifs. It grabbed my attention at first sight. Last week, my colleague showed me the same gifs on her computer, and I could instantly recollect where they came from. “Wow! That’s incredible,” I thought. I also remember the order in which the gifs appeared.
Fantastic technology can’t save event planners from coming face-to-face with hundreds of challenges before, during, and after an event. True event management mastery isn’t about the prevention of these roadblocks, but rather about the skills to deal with them. We’ve collected the key issues the most experienced event gurus can stumble on.
A gripping bio can actually convert a random browser into a conference attendee. 65% of event visitors cite professional speakers as the most important factor to encourage them to attend. In this sense, the ability to get the right message about a speaker out there has a huge impact on attendance.
From the conceptualization of an event theme to the selection of decor and giveaways, an event agency takes care of the whole event set-up cycle. If you plan to throw up a killer party or an international conference in Singapore, you should keep an eye open for what the most popular event agencies are preparing for you in 2018.
By connecting with your target audience at every stage of event organization, you not only simply capture critical feedbacks, but also build strong foundations for long-term communication with attendees. Whether it’s before, during, or after an event, you have to understand how to pick the right survey questions.
The starting point in your event planning is the development of a strong guest management system that can help you avoid hustle and bustle on the big day. Automated guest management is crucial not only to ensure a smooth onsite check-in but also to collate all the registration data once the show is over.
The sum of all the secret and everyday channels through which you communicate your value offers to a target community shapes your event marketing strategy. The impacts that your events produce depend on how well your marketing approach correlates with the latest trends.
