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Sometimes it only takes a catchy subject line and an informative message to turn a contact on your list into a real event registration. This is why it’s true to say that effective email marketing tactics can take your event strategy to the next level. According to DMA Insight, 99% of people who use email check their inboxes every day. That’s an impressive percentage, wouldn’t you say? So what does this mean for you as an event planner? The short answer is that you have many chances to persuade people to attend your events through the emails you send. Let’s explore some of the tips and email event templates that you can add to your professional arsenal right now.

Good food makes for a good mood. This rule works not only for your daily routine, when all you need is a warm pizza box on your lap but also at corporate meetings and conferences. If you can impress your guests with an excellent menu, the chances are you can set a positive vibe for the whole event. We’ve collected some fresh event catering ideas that will help you ensure your attendees leave the venue in a good mood.

The unique story of any conference should begin with the goal and then a detailed plan on how to reach this goal. In his article for Smashing magazine, the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work. If you understand your target audience, it’s not a challenge to build such a conference vision. However, without a good conference planning checklist, the chances are you won’t be able to transform this vision into reality.

A healthy corporate culture is one of the biggest jackpots an employer can win. Not only does employee engagement increase retention, but it’s also the fundamental productivity booster in any workplace. According to a study conducted by the Queen’s University School of Business, companies that have the most engaged staff achieve a 65% higher share price and 30% greater client satisfaction. So what does that say about keeping your employees engaged? Undoubtedly, this puzzle has a huge number of pieces, with corporate events being one of them. We’ve put together a list of ideas for employee engagement events that can make a corporation more successful.