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You’ve more than likely attended a workshop before, although it may have been called something else. The meetings and events industry is buzzing with terms like symposium, conference, workshop, training…we could go on and on. To avoid any confusion, it’s critical to understand that a workshop is any part of an educational program that caters to a specific audience. Logically, a clear objective is the main part of workshop planning.

The rise of online marketplaces over the last few years has transformed the way people experience events. From the first email invitation to the actual onsite check-in, the lion’s share of communication between organiser and attendee is now happening through the use of digital tools. Today, the virtual space is no longer the place where we simply stop by to check our emails once a day or chat with a friend on Facebook. It’s a place where we work, earn money, and buy things.

Even though the current trends of AI, RFID, face recognition, and live streaming are imposing huge pressure on event professionals, it’s fair to say their lives are much easier today. Only a decade ago, an event planner would have to possess a solid knowledge of HTML, CSS, and Photoshop to create a functional event website. The introduction of easy-to-use website builders with pre-made templates changed everything.

A working event sponsorship is always based on a fair, profit-driven swap. For many event professionals, securing an effective event sponsor means gaining an extra revenue stream. While this is true for the most part, event sponsorships are not only about the numbers. From product promotion to a mission showcase, there’s so much more that a strong sponsorship package might include. The more creative you get, the more measurable benefits you can gain. Our recommendation is to always start your sponsorship hunting from a brainstorm, where you outline the key profits for both you and potential sponsors.