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4 New Sponsorship Ideas to Thrill in 2016

Looking for inspiration on how to improve your sponsorship packages?

You’re here looking for refreshing ideas, hoping that it won’t be the same concepts that have been used repeatedly in events. Well, you’re in luck. Sort of anyway.

Here are 4 new ideas for you to consider when creating your next package.

1. Gamification

You may or may not have created game corners in your events to promote your sponsors – game corners that have board games or a round of table tennis for example. The other option you might have explored is using gamification apps to hold scavenger hunts that drive your sponsors’ branding.

What other ways can you incorporate gamification into your events?

Depending on the level of participation you want to get from your attendees, why not take things up a notch by getting them more engaged at your event?

Structure your event around a storyline that takes your attendee on a journey to get the full picture. Have them take specific routes and accomplish certain tasks – be it physically or mentally. Let them discover what your event can offer, and what your sponsors offer as well. Self-discovery always leads to a better event experience.

Create customized engaging content, both offsite and onsite, that leverages on your sponsors’ branding to send the right message across to attendees. Benefit your attendee, yourself, and your sponsor.

Augmented Reality - Create a second layer to your event experience. You have a whole new level of depth to work with when attendees view your event through AR technology. Photo Credit: Augmented Reality / Tom / Flickr / Attribution 2.0 Generic (CC BY 2.0)

2. Augmented Reality (AR)

Aside from gamification, you can also consider using augmented reality in your events for your sponsorship packages. How will it benefit your sponsors and yourself?

First of all, augmented reality creates a second layer to your event experience. You have a whole new level of depth to work with when attendees view your event through AR technology. You can design a branding concept in AR that works to the advantage of your sponsors, and promote them as well. Imagine wearing a sponsor’s AR viewer and seeing the event through the eye of the sponsor’s brand. Your attendees can manipulate virtual objects to accomplish tasks or simply experience your event from a different perspective. Your attendees can see your event from your sponsor’s perspective.

To further sweeten the idea, you don’t have to change anything in the physical reality of your event. Save yourself the hassle of customization in the physical realm.

Virtual Reality - Cater event experiences within a smaller space and no longer worry about getting the exact venue you require.

3. Virtual Reality (VR)

If space is a constraint for your event, don’t limit sponsorship packages just because you’re unable to accommodate your sponsors’ requirements due to the venue size. Utilize VR technology instead.

Design sponsor specific content within your attendee’s VR experience and have sponsors create reward mechanics for things that the attendee has to do to get benefits from using your VR technology. Create value for both your attendee and your sponsor.

By using VR technology, you can now cater event experiences within a smaller space and no longer worry about getting the exact venue you require. Through VR, attendees can get further immersed in your event and it will be solely up to you to decide how you can best customize this opportunity to your sponsors’ needs. Check out what Globibo can do for you in both virtual reality and augmented reality for your events.

4. Music

This might come as unexpected for some of you, but don’t rule out the power of music for sponsorship opportunities. A company like SongDivision is able to bring events to life through music. You can engage your attendees by having them participate in creating song lyrics related to your sponsors. Launch your event and/or close your event with music that amplifies your sponsors’ brands. This is the energy and opportunity that your next event can create through music:

Get your attendees engaged and send the right sponsor message to them.

If you need more sponsorship ideas, check out 10 Sponsorship Ideas for your next Event.

What do you think?

Did these concepts spark new ideas for you for your sponsorship packages?

If you have any others that you think might be fresh, do leave them in the comments section below so others can learn from you!

Download for free: The Event Sponsorship Guide

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