When it comes to the world of corporate events, there are countless trends and ideas constantly emerging that one needs to understand and implement in their own event, from event ideas to cutting-edge technologies. However, the one thing that can set your corporate seminar apart is how seamless the entire execution of the event is for the attendees. Going big for your seminar might sound like a great idea for your brand, but if your attendees don’t experience a hassle-free event, then all your planning and effort has been in vain, ultimately making your event an unsuccessful one.
Apart from merely grasping the latest trending ideas, the one thing that every corporate event planner should focus on is how to automate the entire planning of the event to provide the most effective and widespread exposure. In a world where everything has literally been transformed by technologies, you can rest assured that technology will also be your saviour when it comes to planning a seamless seminar event!
If you are planning to host a seminar, check out these four ways you can level up your attendees’ experience:
Create an app for your attendees
Not only does an app automate attendance management but it is also a terrific medium for marketing. One of the best ways you can use technology in your seminar event is by creating an app that communicates the motive behind the event. Before your attendees can even think of questions about the event, provide them with this space that can answer them all. An app is an effective way to keep track of your attendees, create a platform for their networking, stimulate their interest in your event, and provide them with virtual assistance. The degree to which you optimise an app for your event completely depends on your creativity; the possibilities are endless. You can provide attendees with insights into the event, create a forum for them to communicate, provide them with a map to the location of your seminar venue, retain them after the event, take feedback, and update them on the go!
Provide automated customer service
Planning an event that provides a hassle-free experience for your attendees can be a struggle. However small or large your seminar might be, the best you can do is minimise the manual effort on the day of the event. Facilitate effective onsite check-in tools and chatbox for the day of the event to make sure that your attendees have a swift experience during that stage of the event. While the seminar is going on, you can also show them a set of pre-noted pointers they should grasp on the topic that the speaker is discussing to improve their understanding. This can also help you improve your customer service. With an automated chatbox, you can provide your attendees with a swift response with maximum accuracy! This way, not only can you reduce the number of customer service feet on the ground but you can also provide a personalised experience for your attendees while also maximising the productivity of your event.
Livestream your seminar
In the digital world, the best way to optimise the productivity of your seminar is by making it available for everyone, even those outside your corporate arena. The importance of livestreaming your seminar can never be understated; not only does it promote your brand but it also helps you gain a massive amount of profits. When technologies are used appropriately, it doesn’t take much effort to stream your seminar, whether it is in your own area or even internationally. In this way, you broaden the horizon of your attendees and make your event accessible to your audience outside the venue while giving your brand a massive amount of exposure through technology. You can create a strong social media presence by generating a dedicated hashtag and making people across the globe look forward to your seminar; this invokes a feeling of inquisitiveness for your event in your target audience, which will to maximise the number of live streamers. This way, you can also evaluate the effectiveness of your seminar and receive genuine feedback in addition to promoting your brand.
Keep the entire planning team in the loop
The one thing that leads to massive blunders at any event is miscommunication. Keeping the entire planning team in sync with updates and information can minimise your planning woes in a major way. Use strong event management technology to keep mismanagement at bay, assign tasks to your core team, tell them their firm deadlines, and have them regularly update you on a platform where you can track every action, piece of progress, and bit of information about your seminar. To make sure that your entire planning team is on the same page in terms of updates, information, and tasks, the best you can do is use a tool that keeps the entire team in sync. This means no more missing out on big elements while keeping track of all the small things. With the entire team in the same loop, there are fewer chances of anyone wasting time and effort—or money, for that matter!
We live in a world where technology literally runs everything, from your personal life to your professional endeavours and everything in between. With every bit of technology being readily available and accessible, there’s no reason not to fully utilise it in your events. Your entire event-planning process can be 50% easier and hassle-free, execution won’t require your team to dedicate a massive amount of effort, and customers will experience an amazing time with minimal issues when technology is used wisely!
Preeti Kalra is a content writer at VenueMonk – Delhi NCR’s largest venue-booking platform, which connects both venue owners and venue seekers with an extensive range of 3,000+ venues listed for as many as 16 types of events, including corporate seminars and conferences.