Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating.
Wall platforms could help put your mind at ease. Have your different social media feeds appear on various displays via one platform to save you time and effort. Create more engaging experiences at your events. Spark discussions.
Here are a few little nifty things you could do with the wall:
1. Feature #hashtag content
Choose a unique event #hashtag, promote it, and get people to use it in their social media posts. Don’t just stop there. Blast up these posts on the big screen for all to see. Attendees will get to express themselves and their posts will generate publicity to strengthen your event’s presence. User-created content that drives your event seen publicly. A win-win situation.
2. Real-time updates, extra content and sponsorship
Keep your attendees in the loop with regular updates on screen. You could even show your social media feed, share related content and generate awareness for upcoming events. Promote your current event, and pave the way for the future. You could even offer to feature your sponsors’ content to increase their outreach during your event.
3. Discussions and conversations
Engage your attendees by posing them questions or throwing out topics for them to discuss. Drive your event’s conversations with interesting ideas and views. Take it up a few notches with competitions.
Of course, there isn’t just one platform that you could build your social media wall from. We have sifted out 7 wall platforms for you to choose:
If you’re looking for a social media wall platform that thrives well on hashtags, Tagboard would be it. You can moderate content, interact live with your attendees and choose which posts to feature on your screens. Tagboard Live, one of its unique features, allows you to find the latest hashtag posts from all social media networks and create new tagboards on the fly to feature trending topics. You can also customize your tagboard’s layout in various styles to better cater to different venue sizes. Get the best and latest hashtag content featured clearly and undisturbed. Wow.
A DIY platform that gets you up and running in minutes. Quick customisation and advanced moderation of posts (your events’ clients can moderate too – more hands to help out.) TINT also provides white label reselling that embeds codes and analytics for you to create your own price packages for clients. One account – multiple clients at a time. Get your hands dirty.
For event marketers that require further integration capabilities to work with your website or native apps during events, Walls.io has a simple HTML/REST API that gets the job done. Connect everything.
If you’re looking to get your attendees more involved at your event, have them respond to polls or questions quickly through your mobile site via their smartphones. Throw up their responses and queries on display and generate real-time results of the data collected from the Q&A. PresentersWall will allow attendees to interact your speaker easily, without having to always ask questions through microphones. Save all these results and improve on them for the next event. This would really help track responses for my future presentations.
Not only does Snapcastr have a high customisable wall to strengthen branding for your events, it also allows you to integrate and showcase your event’s sponsors easily. Just add them in your system and you’re all set to feature them on your displays throughout. Measure the impact of your tweets and #hashtags from real-time data collected and make quick revisions to further enhance the effectiveness of your messages. Also, moderating from your mobile, laptop or tablet helps a lot. Keep spam at bay live.
For events that require the utmost secrecy, CrowdScreen has the right solution for you. Using their secure mobile private app, attendees can express themselves freely without having their thoughts shown to the rest of the world. Their Q&A widget also works well in tandem and allows you to collect responses securely, and attendees can even post their replies anonymously. Secrecy when you need it.
Social media walls are defiintely one of the more effective tools in engaging attendees at your event. Get their attention. Tickle their thoughts and have them partcipate actively through conversation.
No matter which wall platform you pick, you’ll be taking your events to the next level.
Photo Credit: Dell Social Media listening wall at Dell World / TopRank Online Marketing / Flickr / Creative Commons Attribution 2.0 Generic (CC BY 2.0)