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The Latest Event Industry Insights

Events are about connecting, and to get people through the door you first have to connect with them through an event website or a promotional campaign. To keep your audience engaged during the event, you will have to foster connections through mobile apps or other onsite tools. These can also be used to capture honest feedback and understand behaviours by connecting with guests through surveys.

We all know how hard it can be to find the right venue for an event. The options seem endless, and more often than not, the never-ending list can be overwhelming. As possibly the hardest decision in event planning, choosing the right venue is one of the most important factors in making your event a hit. You could continue throwing money at your event, but if the venue is poorly chosen, the entire success of your event is at stake.

A few years ago, the owners of a flash sale site, Doggyloot, discovered that there is a correlation between the type of dog and the purchasing behaviour of its owner. To test their theory, Doggyloot decided to start segmenting their existing clients based on the age and size of the dogs that they owned. They asked people to fill in a quick survey, asking them about their dogs’ birthdays and sizes. Based on these insights, Doggyloot built three email lists that began targeting their customers with different messages. What do you think happened? There was a 750% CTR increase.

You’ve more than likely attended a workshop before, although it may have been called something else. The meetings and events industry is buzzing with terms like symposium, conference, workshop, training…we could go on and on. To avoid any confusion, it’s critical to understand that a workshop is any part of an educational program that caters to a specific audience. Logically, a clear objective is the main part of workshop planning.

The rise of online marketplaces over the last few years has transformed the way people experience events. From the first email invitation to the actual onsite check-in, the lion’s share of communication between organiser and attendee is now happening through the use of digital tools. Today, the virtual space is no longer the place where we simply stop by to check our emails once a day or chat with a friend on Facebook. It’s a place where we work, earn money, and buy things.

Even though the current trends of AI, RFID, face recognition, and live streaming are imposing huge pressure on event professionals, it’s fair to say their lives are much easier today. Only a decade ago, an event planner would have to possess a solid knowledge of HTML, CSS, and Photoshop to create a functional event website. The introduction of easy-to-use website builders with pre-made templates changed everything.