Sometimes it only takes a catchy subject line and an informative message to turn a contact on your list into a real event registration. This is why it’s true to say that effective email marketing tactics can take your event strategy to the next level. According to DMA Insight, 99% of people who use email check their inboxes every day. That’s an impressive percentage, wouldn’t you say? So what does this mean for you as an event planner? The short answer is that you have many chances to persuade people to attend your events through the emails you send. Let’s explore some of the tips and email event templates that you can add to your professional arsenal right now.