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The Latest Event Industry Insights

A working event sponsorship is always based on a fair, profit-driven swap. For many event professionals, securing an effective event sponsor means gaining an extra revenue stream. While this is true for the most part, event sponsorships are not only about the numbers. From product promotion to a mission showcase, there’s so much more that a strong sponsorship package might include. The more creative you get, the more measurable benefits you can gain. Our recommendation is to always start your sponsorship hunting from a brainstorm, where you outline the key profits for both you and potential sponsors.

When it comes to the world of corporate events, there are countless trends and ideas constantly emerging that one needs to understand and implement in their own event, from event ideas to cutting-edge technologies. However, the one thing that can set your corporate seminar apart is how seamless the entire execution of the event is for the attendees. Going big for your seminar might sound like a great idea for your brand, but if your attendees don’t experience a hassle-free event, then all your planning and effort has been in vain, ultimately making your event an unsuccessful one.

Event organisation is synonymous with multitasking – and I challenge anyone to deny it. Even if you’re one of those people who can’t operate without checklists, you should still always be ready to change your event plan and take on hundreds of new challenges at the very last moment. The reason is that there are always things you just can’t control, from low conversion levels to poor engagement on social media.