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Saturday / January 16.

The Latest Event Industry Insights

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Event Marketing

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One main reason why event marketing is one of the fastest growing fields in the advertising and marketing industry is that event marketing efforts often aren’t easily recognizable by laymen like us. We forget the thinking that hides behind free samples of that “new” cocktail that everyone’s been talking about and sometimes, easily even accepts free t-shirts in exchange for filling out a simple application. I mean, haven’t we all fallen victims to these event marketing efforts at some point?  Well, the success of an event is ensured by these very clever marketing strategies. Apart from these, here are 11 more hacks you may adopt to boost your event marketing efforts.

Event Management

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You often hear a mandatory training session which interrupts your employees’ normal routine called a corporate crime. People don’t like being distracted from their work schedule unless you offer them something truly rewarding. Incorporating training to foster team growth with a long-term perspective is anything but easy. But, you can actually make corporate training into an activity people won’t want to miss. Let’s explore the how-to’s.

Event Technology

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With GDPR enforcement lurking around the corner, building a foolproof technical infrastructure within your organization is vital. The average cost of a data breach per day is $21,155. This means, in some cases, the failure to comply can knock your business for a financial loop. Security Information and Event Management (SIEM) technology aligned well with your software ecosystem is here to the rescue!