![Email Strategy: Drive Attendance at Events [Infographic]](https://blog.gevme.com/wp-content/uploads/2017/10/wsi-imageoptim-1200x800-Email-Strat_Info3-1200x800.jpg)
To get a “sold out” event, you have to walk a long, straight path through promotions and content creation. But guess what? An effective email strategy can give you the shortest route! While email marketing remains the major channel for driving event registrations, you don’t have the other choice, but to make your EDM strategy perfect.
The world wants you to be a multitasker. If you don’t comply – you risk falling behind. Event management is not an exception. With the gazillions of responsibilities from finding the best venues to measuring ROI, the processes aligned with event organization need some automation to let an event manager catch some Zzz.
You don’t craft the beauty of your event registration page just to fascinate the registrants, but to make them attend in the first place. There are a million reasons why your registered users will NOT attend the event. Schedule shifts, change of plans, last-minute emergencies…
Driving your target audience to the registration page is a good strategy, but it’s not enough if you want to get maximum attendance. A reliable tool that facilitates convenient online registration and allows tracking results is what an event marketer needs to capitalize on registrations.
Not anyone can be an event planner. A qualified candidate has to be able to expertly multitask, handle spur-of-the-moment situations, and deal with client grievances. The interviewer is going to weed out those deemed unfit. If you’re lucky enough to make it into the interview phase, then you need to be at your A-game. We’ll discuss the four steps for wowing even the most hard-to-impress interviewers.
If you organize events of any kind, you should care about how many people you get through the door. It’s not a secret that a smart email marketing strategy is the best channel for reaching out to your target audiences. Let’s see how to build strategies that can draw crowds and invigorate your target event attendees.
No, it doesn’t stop with Apple’s Siri and self-driving cars. Artificial Intelligence (AI) is rapidly invading the industry of event planning, aiming to change attendee experiences forever. All the modern event planners have no choice, but to follow the thriving innovation and build their expertise around it. Why is AI really so meaningful when it comes to planning an event?
Yes, you should care about your thank you page. Although its importance is often underrated and website creators view it as only an afterthought, a well-constructed thank you page can really boost your sales and conversions.
