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Friday / April 23.

The Latest Event Industry Insights

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Event Management

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Events are a powerful form of interaction – they bring people physically and/or virtually together for a specific reason at a specific time. The most important step is figuring out how to start an event planning business. Think about all the events you’ve attended in your life: weddings, dinners, concerts, rallies, the list goes on.

According to the US Bureau of Labor Statistics, the event industry is estimated to grow up to 44% by 2020. That’s a huge indicator of the power events continue to have in our lives.

Event Technology

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Lately, all the main social media platforms, including Twitter and Facebook, are introducing as well as promoting new features and products related to live streaming.

Streaming live video is a great way to connect with your audience in real time. If you are an event organizer, then give your clients the option of live video streaming, for they will love it. Be it weddings, anniversary, prom nights or even a small get together; everyone wants to share their best times, so what better way to do that than letting other people know what you are doing in real time. Sharing live events with friends and family who are unable to come to your event makes them feel important and included. It is a way of telling your audience that you do not want them to miss anything.

Event Management

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Work hard, and party even harder! – that`s my credo. Everything in our life has to be well balanced. Because we can’t enjoy it fully and completely without having fun! But I’ve always wondered, would it be fun to organize fun? Is it that difficult to start your own event business? Do they – (party planners) – party 24/7?! I did my research and I have to say… Damn! (Darn, Yikes! omg!) there are many things to take into consideration. The proof is below. 🙂

Event Marketing

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Price is an integral stage of event planning process. Proper pricing allows you to accrue more revenue and to increase sales of event tickets. If your prices are too high, they may scare away your audience. On the other hand, pricing tickets too cheaply can decrease the rate of your event or attract an unwelcome crowd. Hence, your pricing strategy should be in harmony with various factors to achieve the success of your event. The following data will help you answer the question as to how to determine event ticket prices.

Event Management

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Choosing a venue is one of the most difficult tasks to take on.  The venue is a large part of the experience that attendees have.  Predictable locations may not bring in attendance so think outside of the box.  It may seem impossible to put on a large event at a low price. When looking for the best location for a big event, consider the fact that the venue will take from 40 to 60 percent of the total event budget. You don’t want to have your event in a dump.

Event Marketing

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Facebook services 1.7 billion people.  It is a clear choice for reaching the most optimal number of individuals for your event.

Advertising on Facebook is a creative and smart way to get your event promoted quickly.  As advertising is one of the largest streams of revenue for Facebook, the company invests a large deal of time designing easy-to-use advertising platforms and allows event marketers to reach a much broader audience.